"suh-ROOS" / سیروس Sr. Director, Community Resilience Marketing 🔥🌲Fire Aside (http://fireaside.com) 🕵️ 20+ years in journalism (Forbes, NBC, and more) 🐻 4th-gen Californian // Oakland, CA 📥 cyrus@fireaside.com 📱 +1-341-758-0888 (mobile/Signal)
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Potentially bad situation incoming for Oroville/Butte County next couple hours. Dry lightning strikes right now with an outflow boundary approaching from the distant thunderstorm in the Sierra. These winds could quickly whip up wildfire and push it toward urban areas. #CAwx
@fireaside.bsky.social is excited to help Berkeley Fire Department relaunch its improved home hardening ember resistant mesh giveaway program. Since Dec 2024, BFD has had a simple idea to promote home hardening to their residents: give mesh away, for free! Contact us for more: lnkd.in/gBQYiqN2
PG&E monthly bills fall as some wildfire and emergency costs recede www.mercurynews.com/2025/09/02/p...
"Cal Fire reported at least a dozen new wildfires shortly after storms moved through. More fires could pop up later in the day...Lightning-detection software estimated nearly 5,000 strikes across California by 5:30 a.m., according to the National Weather Service."
Son Heung-min fever mounts in LA’s Koreatown as home debut approaches www.theguardian.com/football/202...
‘Like a slap in the face’: Oregon rescinds free cleanup offer for wildfire-ravaged community www.oregonlive.com/politics/202...
The Trump administration wants to build more roads through national forests www.npr.org/2025/08/29/n...
The Hourly Wildfire Potential Index is the first wildfire behavior model that refreshes every hour. research.noaa.gov/an-experimen...
Home hardening and defensible space can halve wildfire damage, study finds phys.org/news/2025-08...
Federal agents showed up northeast of Lake Cushman to check identification of crew members fighting Washington's largest active wildfire.
New mapping shows Lee fire back as 5th largest in Colorado history coloradosun.com/2025/08/27/l...
How San Diego County is coating its roads with PHOS-CHEK to prevent wildfires internationalfireandsafetyjournal.com/phos-chek-to...
Air attack stifles wildfire in rugged terrain above Corralitos, Calif. www.mercurynews.com/2025/08/27/a...
Congressman Sam Liccardo unveils partnership to bolster wildfire resistance in West Valley www.mercurynews.com/2025/08/27/c...
Given the very active thunderstorm/wildfire pattern in northern/eastern CA and the broader West over the past 48 hours, I expect this will be an especially interesting session... 👀 #CAwx #CAfire
Colorado wildfire forces weeks-long evacuation of state prison www.kunc.org/regional-new...
CA Gov. Newsom predeploys firefighting resources to Trinity County amid forecasted fire risk krcrtv.com/news/local/n...
Electric companies are fighting across the West to limit their blame for wildfires www.kjzz.org/politics/202...
Winds bring wildfire smoke to Seattle www.axios.com/local/seattl...
Montana Gov. Gianforte Receives Wildfire Update in Powell and Madison Counties news.mt.gov/Governors-Of...
The fire up in northern Napa valley is frightening. To grow so fast, so large, WITH NO MAJOR WINDS is just "uhhhh...." I'm starting to think the state of CA needs a truly insanely large herd of goats in every state park...
Opinion: State’s updated building codes are reducing wildfire risks "San Diego County doesn’t need to start over. It just needs to scale up what already works." www.sandiegouniontribune.com/2025/08/26/o...
Maine faces highest number of August wildfires in the past 20 years www.newscentermaine.com/article/news...
Please be safe, and thank you, Rainn Wilson! “This is our 4th evacuation in 6 years, folks." "I'm starting to take this personally, I'm like 'Fuck you, Fire!'" www.instagram.com/reel/DNygAVO...
‘The Office’ star Rainn Wilson evacuated from Oregon wildfire : “4th evacuation in 6 years, folks." www.kptv.com/2025/08/26/o...
5 years ago the Labor Day fires scorched Oregon. What has the state learned? www.opb.org/article/2025...
Wisconsin wildfire prevention efforts adapt as risks evolve www.wpr.org/news/wiscons...
Pasadena to Consider Backing Wildfire Safety Bill Amid Utility Fire Concerns pasadenanow.com/main/pasaden...
The Garnet Fire is currently growing in the Kings River Canyon west of Kings Canyon NP. If it moves upslope into the conifer zone, the fire will threaten one of the few large blocks of green/recently unburned forest remaining in the southern Sierra Nevada. The forests of the Sierra are going fast.
Fresno County Wildfire Burns 3,338 Acres, Evacuation Orders Issued gvwire.com/2025/08/25/f...
Why officials are letting a wildfire burn at Padre Island National Seashore www.chron.com/life/wildlif...
Colorado wildfires: State’s fifth-largest wildfire on record now 90% contained www.denverpost.com/2025/08/25/c...
Breathing Poison: You Can’t Outrun Wildfire Smoke www.kqed.org/science/1998...
Millions in West facing dangerous heatwave amid multiple wildfires www.npr.org/2025/08/24/n...
Oregon Wildfire Doubles to More Than 18,000 Acres in 24 Hours www.nytimes.com/2025/08/23/w...
How a Ritzy L.A. Enclave Learned a Bitter Lesson About the Limits of Its Wealth www.nytimes.com/2025/08/24/m...
Update: Pickett Fire reaches 2,133 acres; evacuation orders remain outside Calistoga | napavalleyregister.com/news/pickett...
The dramatic images from wildfires tearing through Spain and Portugal year after year have become a mainstay of Europe’s increasingly blistering summers. But experts say that most of the damage is, in fact, preventable — if only authorities at regional, national and European levels would act.
They're on the actual, honest-to-goodness radio here in the Bay Area! 92.7 FM!
If you need a pick-me-up, may I present this new live performance from my favorite band @tmbg.bsky.social on KEXP (my new radio crush). Just dropped, today! youtu.be/EBXpmwI1rIg?...
The Pickett Fire broke out around 3 p.m. on Thursday and was spreading fast, threatening several esteemed Napa Valley wineries and vineyards in its path. Read the latest story ⤵️ www.sfchronicle.com/food/wine/ar... 📷: Stephen Lam
Bay Area air quality advisory issued due to wildfire smoke www.kron4.com/wildfires/ba...
NIFC: "So far in 2025, nearly 45,000 wildfires have burned close to 4 million acres across the United States. While lightning ignited about 4,500 wildfires, the majority of them, more than 40,000, were started by people. Each one was preventable." www.nifc.gov/fire-informa...
UC Irvine-led research team uncovers global wildfire paradox yubanet.com/scitech/uc-i...
Colorado wildfire agencies are uprooting trees to protect Fort Collins’ water supply coloradosun.com/2025/08/22/w...
Pickett Fire threatens Napa Valley wineries, forces evacuations near Calistoga www.sfchronicle.com/california-w...
Mandatory evacuations ordered for wildfire in Larimer County, Colo. www.9news.com/article/news...
Rural counties in Utah demand better forest management to ward off wildfires, but apparently haven't heard that the climate is changing www.deseret.com/utah/2025/08...
Great to see our work in my hometown paper! Its not logging itself thats the issue, its what happens after -- dense plantations are responsible for elevated fire severity in industrial forests. Excellent story by @nohaggerty.bsky.social. www.latimes.com/environment/...
California’s wildfire safety net is getting thin. Now what? politi.co/3HlPjqr via @politico.com
USFS chief Tom Schultz outlines vision for more logging, mining and grazing and less wildfire in America’s national forests montanafreepress.org/2025/08/20/u...
The funny thing is that I'm fairly certain the author of these books was in the Wildfire subreddit last year asking some extremely specific questions (with full admission of what she was working on) and the community was really kind/helpful with her requests! www.amazon.com/Sky-Ridge-Ho...
Map shows massive Everglades wildfire burning in Broward, smoke impacts South Florida air quality www.cbsnews.com/miami/news/s...
Volunteers support wildfire mitigation efforts in Nevada County www.sierrasun.com?p=163592
Wait, which book(s) tho? ;-)
Worse still, this is using up a stupid amount of energy in order to generate these fake images. bsky.app/profile/nati...
Fire folks! Come join a webinar with @fireaside.bsky.social CEO Jason Brooks and Hilary Franz, the former WA Commissioner of Public Lands, to learn more about how the state has expanded resilience efforts. WHEN: Aug 27, 10am PT RSVP: partners.fireaside.com/wa-state-wil...
Fire folks! Come join a webinar with @fireaside.bsky.social CEO Jason Brooks and Hilary Franz, the former WA Commissioner of Public Lands, to learn more about how the state has expanded resilience efforts. WHEN: Aug 27, 10am PT RSVP: partners.fireaside.com/wa-state-wil...
AI hasn't always had the best track record, but using it to assist with defensible space inspections is admittedly, pretty rad. Very proud of my colleagues here at @fireaside.bsky.social for this one.
Inspectors in the field have one of the most critical jobs -- they help residents adapt their homes to wildfire. Now, inspectors can leverage our proprietary database from millions of inspection photos, and use AI to identify hazards more efficiently. To learn more: www.fireaside.com/contact
Excited to see our work on 🔥 in industrial forests featured in the @sfchronicle.com this morning. Article by @kurtisalexander.bsky.social: www.sfchronicle.com/california-w...
I got a chance to talk with Sheryl Drinkwater, a wildfire-savvy Berkeley architect. We looked at new wildfire-related codes for portions of the Berkeley Hills, and talked about the inherent flammability of the "classic California home". the-lookout.org/2025/08/20/s...
The wildfire situation across the European Union has notably worsened in the past two weeks as the continent deals with exceptional heat and drought. YTD wildfire burned acres and released carbon dioxide from the fires currently at their highest measured levels in 20+ years of data from Copernicus.
New post on major Southwest/CA heatwave starting tomorrow and major uptick in wildfire risk--especially in SoCal. Also, a better-late-than-never monsoonal moisture surge will occur this week, w/at least mtn/desert t-storms... #CAwx #CAfire #CAwater
Fire historian Stephen Pyne wrote a commentary on our recent 🔥PNAS article: “Fire practices can support appeals to comanage ancestral lands or transfer them outright. Fire has entered the larger discourse over colonization. Roos et al. make this case explicit.” #goodfire
Wildfire is not just a hazard problem for insurers - it's a concentration problem. More than $5bn of exposure in multiple single zip codes - and last I checked a wildfire can destroy more than one zip code worth of properties.
"Researchers found that 535 people in Europe died on average each year between 2004 and 2022 as a result of breathing in the tiny toxic particles known as PM2.5 that are released when wildfires rage."
“Fires this late into the monsoon highlight how Arizona’s wildfire season is evolving. What used to taper off by midsummer can now stretch into August, or even longer, as hotter temperatures, drier fuels and a weak monsoon leave crews fighting flames well past the traditional peak.”
‘We’re running out of time’: Arizona wildfires persist as monsoon falters www.azcentral.com/story/news/l... via @azcentral.com
Wildfire smoke far more dangerous to health than thought, say scientists www.theguardian.com/environment/...
Still didn't get it, sorry.
How many ways do you think these Hollywood homeowners could improve their defensible space? @fireaside.bsky.social's CEO, Jason Brooks, found quite a few. bsky.app/profile/fire...
Today I was reminded of @jjreport.bsky.social 's amazing reporting from two years ago: Firefighters are being poisoned by wildfire smoke. We’re doing little to protect their health www.sfchronicle.com/projects/202...
"The company said it would also offer new discounts for wildfire mitigation work, such as installing ember-resistant vents or clearing out brush, which could reduce customers’ wildfire portion of their premiums by as much as a third." www.sfchronicle.com/california/a...
You could also try my personal email? cfarivar at cfarivar dot org
Hrm, I didn't receive.
btw the house is for sale if you have a cool $2.2M ! www.zillow.com/homedetails/...
Let's just say, this house, uh, had some work to do? My boss, the CEO of @fireaside.bsky.social himself, Jason Brooks, did the defensible space inspection personally. bsky.app/profile/wild...
@fireaside.bsky.social is proud to be in the newest ep of The Lookout’s “Danger in Plain Sight” video series! Earlier this year, @wildland-zko.bsky.social invited us to inspect this Hollywood home’s fire risk using our platform. Our CEO did the work, personally. www.youtube.com/watch?v=rHW8...
Did you send already? I haven't received. No worries if not, thanks!
In Lahaina, ‘Dignified’ Havens for Wildfire Survivors www.nytimes.com/2025/08/15/a...
The Dragon Bravo Fire at the Grand Canyon hit a water system facility, setting off a dangerous chlorine gas leak that halted the firefight at a critical time. That was just one of many water-related challenges on this fire, and is indicative of a larger pattern across the western US. New, from me.
Nevada wildfires will result in more water quality challenges, study shows nevadacurrent.com/2025/08/15/n...
Two years after a wildfire took everything, Maui homeowners are facing a new threat: Foreclosure. grist.org/housing/two-... #Hawaii #Indigenous #Wildfire #Maui #Foreclosure #Fire
Top Democrat on Oversight Committee Demands Trump Administration Account for Wildland Firefighter Vacancies www.propublica.org/article/fore...
Colorado Gov. Declares Disaster Emergency for Latest Wildfire www.govtech.com/em/safety/co...
So many Arizona fires right now, including one that started last night about 10 miles away in the Village of Oak Creek called the Woods Fire. Hoping we get some rain in the next couple days -- we need it! Badly! www.azcentral.com/story/news/l...
Man who asked ChatGPT about cutting out salt from his diet was hospitalized with hallucinations www.nbcnews.com/tech/tech-ne... via @nbcnews.com
300 Orange Co., Calif. Fire Watch volunteers stand ready for upcoming wildfire season www.ocregister.com/2025/08/14/3...
Amid staffing cuts, Forest Service wants seasonal firefighters to work more hours this year www.govexec.com/workforce/20... via @govexec.bsky.social
I’m teaching a GIS course Fall 2025 on wildfire activity mapping. This class will be offered through the Prof and Continuing Edu program at Eastern Washington University and you don’t need to be an EWU student to enroll! Email or DM with questions or if you’d like the syllabus!
Yes I'd like the syllabus! cyrus@fireaside.com Is a GIS background required?
King Fire: Firefighters battle wildfire burning along I-5 north of Los Angeles www.kcra.com/article/king...
As wildfire smoke chokes US, Republicans issue demands to Canada while Democrats emphasize climate change pbswisconsin.org/news-item/as...
EU sending wildfire help to Spain as death toll rises www.bbc.com/news/article...
Editorial: Oregon should not be in reverse in reducing wildfire risk Read more at: bendbulletin.com/2025/08/14/e...
Spain arrests alleged arsonist linked to wildfire as second firefighter dies www.reuters.com/sustainabili...
What agency is she with?
Firefighters brace for “extreme fire behavior” as weather intensifies around Lee fire in northwestern Colorado coloradosun.com/2025/08/13/c...