Off the top of my head I can only think of one company actually reversing course on a rebrand due to mass backlash like this, and that was Tropicana in 2009.
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Still crazy they thought not having an orange on the carton was a good idea. But yeah Cracker Barrel would have paid a design firm big money for the new design so they very likely will stick to their guns
aug 24, 2025, 2:39 pm • 4 0 • view
What about New Coke?
aug 24, 2025, 4:30 pm • 0 0 • view
That was more than a rebrand, they also changed the formula/recipe, so kind of a different beast
aug 24, 2025, 11:26 pm • 2 0 • view
And even that took 2 months of plummeting sales & stock prices before they reversed course. In sports the San Francisco 49ers announced a change of helmet logos in 1991... that they undid *the next day* due to massive local backlash. All this is to say it does happen, but it's incredibly rare.
aug 24, 2025, 2:40 pm • 3 0 • view