once even argued with an editor for the x-men line about how opaque and unhelpful the pre-order system is, most readers don't even know about it, and maybe marvel should do more to inform their own readers about it like KSD did for captain marvel and he was "we think the retailer should handle that"
avoiding making more money simply by taking time and effort to explain the METHOD WHICH ACTUALLY MATTERS TO YOUR SUCCESS, THAT MOST OF YOUR AUDIENCE DOESN'T KNOW ABOUT, because you think you shouldn't have to do that, it should be someone else's job (that, notably, you don't pay for).
god remembering axel alonso lamenting the loss of wizard and how they'd talk up artists and comics for them and realizing "oh you guys just really liked having something that operated as a marketing wing for you, but didn't cost you anything, and you're not willing to spend money to replace it"