Can someone please explain to a Canadian what the deal is with the Cracker Barrel logo scandal? I read an article about it and it still doesn't make sense lol
Replies
I’m in the UK and I don’t get what the fuss is about either . Cracker Barrel American cheddar cheese afaik and a restaurant chain ?
aug 26, 2025, 4:01 pm • 1 0 • view
And here I thought they were a cracker company lol
aug 26, 2025, 4:10 pm • 1 0 • view
I'm American...explain it to me, too. So stupid.
aug 26, 2025, 4:24 pm • 1 0 • view
The only way I can understand it is if right-wing Americans have been conditioned to think that every minute change is because of woke. Also, lol at some Americans being so bereft of cultural identity that they have to latch onto corporate logos as a form of essential heritage.
aug 26, 2025, 2:58 pm • 22 0 • view
It's not our fault we don't have castles. Man, I would love to have castles.
aug 26, 2025, 3:09 pm • 2 0 • view
But you have White Castle
aug 26, 2025, 3:11 pm • 4 0 • view
😂 Exactly! It’s the only culture they understand!
aug 26, 2025, 3:17 pm • 9 0 • view
Sure. The deal with the logo is that tRump is in the Epstein files.
aug 26, 2025, 3:49 pm • 1 0 • view
Oh and rednecks
aug 26, 2025, 4:36 pm • 1 0 • view
😄😄😄
aug 26, 2025, 4:10 pm • 0 0 • view
Because it doesn’t make sense. I guess the old guy is a “cracker” slang for a racist.
aug 26, 2025, 4:58 pm • 1 0 • view
It’s a bullshit tantrum over a simple change that simplifies the corporate logo. Any change will do; these guys are trained better than Pavlov’s dogs.
aug 26, 2025, 3:19 pm • 2 0 • view
In the south, the whites are so emotionally fragile that anything that happens that erodes their perception of themselves is a threat of genocide... removing the cracker in overalls and chair from the logo is an act of white genocide to them. Seriously.
aug 26, 2025, 3:35 pm • 13 0 • view
Lol and here I thought it was a cracker company, not a restaurant for crackers
aug 26, 2025, 4:12 pm • 8 1 • view
I've lived in the U.S. my whole life and have never heard of the place until now (I live in the north). I even thought that white men there didn't like being called "crackers"!
aug 26, 2025, 7:30 pm • 1 0 • view
🤭
aug 26, 2025, 8:20 pm • 1 0 • view
Because right wingers are so fragile, that even the slightest change to anything offends them.
aug 26, 2025, 3:05 pm • 36 0 • view
The real life crackers are upset they are trying to widen their appeal.
aug 26, 2025, 5:29 pm • 1 0 • view
In their heads, today it’s a sign change, tomorrow it’s drag brunch at the fireplace. 😕🤢
aug 26, 2025, 4:22 pm • 1 0 • view
Nope. Because I was out of the country when whatever this is happened. In Canada.
aug 26, 2025, 11:52 pm • 1 0 • view
You know the answer, you are just too polite to call us idiots.
aug 26, 2025, 8:41 pm • 1 0 • view
Haha no I was actually confused. The AP article I read was very vague and didn't show what the logo used to be. This thread has helped clear things up though 😄
aug 26, 2025, 9:49 pm • 1 0 • view
Snowflake whities are up in arms because they took the geezer and the barrel off the logo to update it. These folks get uptight about EVERYTHING. It's a stupid, lousy restaurant where they cook with lard and meth. Although they will let you stay in their parking lot overnight
aug 26, 2025, 5:14 pm • 1 0 • view
Sorry, I haven't really heard much and wasn't interested enough to see what all the fuss was about.
aug 26, 2025, 2:54 pm • 2 0 • view
somehow MAGA is mad because their little man is gone
aug 26, 2025, 2:54 pm • 3 0 • view
they think cracker Barrel updating is WOKE
aug 26, 2025, 2:55 pm • 2 0 • view
Welp… RIP new logo. I wonder how much money they spent on the new logo only to ditch it after the backlash.
aug 27, 2025, 12:37 am • 1 0 • view
Anytime a company rebrands, some people think it’s because of whiny liberals or DEI or something. I’m really not sure. As far as I know, barrel man did nothing wrong, it’s just a logo refresh. It’s a bit odd to me for an old country store to ditch its old country logo but it’s nothing to rage about
aug 26, 2025, 3:01 pm • 2 0 • view
Pretty obvious it’s cheaper artwork to produce. Corporations only have one motive… profit. Imbuing them with other emotions is supremely naive! Bottom line… they moved the cheese!
aug 26, 2025, 3:21 pm • 4 0 • view
I cannot explain it
aug 26, 2025, 6:28 pm • 1 0 • view
Allow me. It's all about RELEASE THE EPSTEIN FILES!
aug 26, 2025, 5:14 pm • 1 0 • view
I think it's that most of the people upset about it are functionally illiterate, so they appreciated the visual depiction of the cracker and barrel in the old logo.
aug 26, 2025, 4:48 pm • 1 0 • view
It doesn’t. It’s a stupid diversion
aug 26, 2025, 3:58 pm • 2 0 • view
Yeah well I was born in, and live in, California, and have no real understanding of this either. Looks like from some photos I saw on-line that the company made the restaurant interiors very sterile and super ugly; just guessing that venture capital wants to ruin it & drive it into bankruptcy?
aug 26, 2025, 6:24 pm • 1 0 • view
You've got a huge population who HATE cultural change, & want everything in society to go back 60-80 years: white males held power, women & minorities did not, & LGBTQ didn't exist. Visiting a Cracker Barrel was an escape back to those times - but now Cracker Barrel is ripping that away from them.
aug 26, 2025, 3:23 pm • 7 0 • view
While true, the new interior is bland. Like Ruby Tuesdays didn’t learn the lesson of you don’t take all the weird shit off the walls, they did and now they’ve been closing locations for years now. Cracker Barrel had a unique interior and unique shopping experience. I hated the shopping.
aug 26, 2025, 4:48 pm • 3 0 • view
The shopping was just too close for me. Too many people and not enough space.
aug 26, 2025, 4:48 pm • 2 0 • view
But food aside the dining experience was usually chill, dim lit, constant chatter humming in the back ground, weirdly noticeable clink of glasses more common than other places. It was a whole vibe. But I loved seeing the old shit on the walls, I also liked all the weird shit Ruby Tuesday had.
aug 26, 2025, 4:48 pm • 3 0 • view
There are a lot of really dumb people in the united states who get violent when they think you took their toys. Cracker Barrel took the pictures off their signs, and now those dumb americans can’t find the restaurant anymore. 🤷🏼♀️🤓
aug 26, 2025, 3:18 pm • 4 1 • view
Hi, (current) American here who has "dined" @ Cracker Barrel all of three times in his life. Basically, they took a decent if dated logo and replaced it with stale, corporate blandness, then MAGA got their britches in a wad because somehow, brown words on a plain yellow background is "woke."
aug 26, 2025, 4:13 pm • 2 0 • view
I had to do the research - you'd be surprised - but this is all about being Racist and 'cracker' referring to slave owners. #crackergate #CrackerBarrel #Woke #Racist #Republicans #CancelCulture #Boycott #MAGA #Trump #WhiteHouse #GOP “Cracker-Gate” in 90 seconds www.youtube.com/watch?v=0kUL...
aug 26, 2025, 3:17 pm • 0 0 • view
Most everything in the American 24-hour news cycle is bullshit or bullshit-adjacent. It’s all distractions to keep people too distracted to think about what’s really going on. It works very well on both sides of the political spectrum.
aug 27, 2025, 6:51 pm • 1 0 • view
Conservatives fear change.
aug 26, 2025, 3:30 pm • 5 0 • view
Cracker Barrel had a long history of racial bias and has worked on improving their image. I suppose the company's corrective actions were under the bigots' radar, but removing the Old White Guy from the logo bought that point home to them in stark reality. No more White Superiority displayed.
aug 26, 2025, 3:42 pm • 5 1 • view
It won’t make sense to anyone but magascum. They prefer the hokey look of the joint Seriously these people are ridiculous
aug 26, 2025, 5:19 pm • 1 0 • view
Today it’s just a logo but next thing you know they’ll have sushi on the menu! Stop woke food now!
aug 26, 2025, 3:32 pm • 1 0 • view
😆😄
aug 26, 2025, 4:12 pm • 0 0 • view
Sane Americans cannot.
aug 26, 2025, 4:20 pm • 1 0 • view
America ain't fun if you ain't angry, pardner.
aug 26, 2025, 7:31 pm • 1 0 • view
Sure, it’s a stupid distraction to keep people from talking about the Epstein files, failing policies and horrible economic decisions
aug 26, 2025, 3:22 pm • 5 1 • view
Don't look too deep because it's just really really dumb people having a tantrum.
aug 26, 2025, 5:21 pm • 1 0 • view
US americans are addicted to symbols divorced from their meaning. unless the meaning is bad, like the confederate flag, at which point the meaning is important too
aug 26, 2025, 4:27 pm • 2 0 • view
Over the last few years aspects of the original design have been called out as being whips or whip like, specifically the flourishes around the wording, combined with an old white guy sitting beside/propped up on a barrel. Debate was: is the design based on “crackers” white slave drivers
aug 26, 2025, 4:37 pm • 1 0 • view
with a whip who would punish slaves, and this being the barrel they rested on, or is it based on the turn of the century 1910-1920 era soda cracker barrels that were common place at general stores. The talk of the first issue got to the point where Cracker Barrel decided to redesign their logo.
aug 26, 2025, 4:37 pm • 1 0 • view
While the reality is, it’s the latter. They’ve always maintained until recently the general store aesthetic and feel. Even the wide front porch you could play checkers at with people. The food mid af though and regardless of it, you probably shouldn’t eat there.
aug 26, 2025, 4:37 pm • 1 0 • view
Conservatives big mad their Sunday lunch joint got changed and honestly for the worse, logo aside the interior redesign is bad. It’s beyond just a logo swap, they’re changing layouts and modernizing the interior. Like great the thing that made yall actually unique is different now.
aug 26, 2025, 4:37 pm • 1 0 • view
If you want unique soda choices and candy bar, largely throwback to bygone era stuff of the 50s, 60s, and 70s that’s the place to go, like grab a six pack of Moxie! Food still mid. I guess it’s a treat if you didn’t grow up with that kind of shit, but I had depression era grandparents.
aug 26, 2025, 4:37 pm • 1 0 • view
Like ooooo cinnamon apples, it’s pie filling. Go fry some okra, over cook a hamburger steak, and have some steak fries with it same shit. Go nuts eat biscuits with dinner. Or a muffin. It’s all low effort food.
aug 26, 2025, 4:37 pm • 2 0 • view
It sounds like feigned outrage from idiots over a non-issue. At least that’s how I interpreted it…
aug 26, 2025, 11:09 pm • 1 0 • view
White ppl have little to no culture so they glom onto shit like light beer and bad restaurants as their culture and when someone changes a logo they take it personally because they literally have nothing else to call culture. Based on my knowledge of white ppl while being adjacent all my life.
aug 26, 2025, 3:43 pm • 3 0 • view
All deflection from THE EPSTEIN FILES
aug 27, 2025, 3:38 am • 1 0 • view
There was an old white man on the logo, and they removed him. And any time something negative happens to a white man it's because of wokeness. Nothing bad should ever happen to a white man — real or fictional.
aug 26, 2025, 3:01 pm • 7 0 • view
I don’t get it either
aug 26, 2025, 4:00 pm • 1 0 • view
They got rid of the peepaw, so now it’s “woke”.
aug 26, 2025, 3:10 pm • 1 0 • view
I have no idea. It’s a bunch of idiots that get upset about any changes made to branding. They think Uncle Ben & Aunt Jemima being changed to something less racially offensive is “woke”. I assume it’s the same fake outrage over removing the old white guy next to the country store cracker barrel.
aug 26, 2025, 6:26 pm • 1 0 • view
Modernism is ugly and we are sick of the life being taken out of everything. That's all it is.
aug 26, 2025, 4:18 pm • 1 0 • view
Right-wingers are conservatives, so when things change as life progresses, they fight those changes. They cling to tradition, and they get sad when a building that once was a restaurant they liked is torn down. They think our culture is in the glamorization of traditions via brands.
aug 26, 2025, 5:21 pm • 1 0 • view
Much like the syrup brand that had a black woman on a plantation (or “the help”) as its logo changing to a new design, or mister potato head doll doing the same, represents the left FORCING those brands to change, when those brands simply made those decisions on their own.
aug 26, 2025, 5:23 pm • 1 0 • view
RWers cling to a false image of America being an 1800s country of farms, small towns and good-ol' boys. Cracker Barrel's original logo reflects that, and their changing it has set off the rubes. BTW, it doesn't take much to do that. 😎
aug 26, 2025, 3:00 pm • 28 0 • view
Thanks, I am in the UK and needed this too
aug 26, 2025, 3:04 pm • 7 0 • view
I’m from the US and it doesn’t make any sense to me. UNLESS… RELEASE THE EPSTEIN FILES!
aug 27, 2025, 11:32 am • 2 0 • view
Cool. 😎
aug 26, 2025, 3:08 pm • 4 0 • view
Well, the original original logo pays homage to the origins of southern white Christian identity and the name they so proudly claim.
aug 26, 2025, 4:22 pm • 3 0 • view
Yes, the company has a long history of racism, not just in its artistry but in other ways as well. Some of them quite nasty. I've never eaten in one, myself. www.eatthis.com/cracker-barr...
aug 26, 2025, 5:16 pm • 3 1 • view
LOL. It doesn't make sense. It is an exercise in control of ones masses.
aug 26, 2025, 3:42 pm • 2 0 • view
Jim crow racists are mad that cracker barrel is rebranding and removing all the racist memorabilia they had up (which included the logo). Thats it.
aug 26, 2025, 3:10 pm • 2 1 • view
The same people that get mad when you tell them the Confederate flag is racist because "that flag is our culture". Like yea thats the whole problem
aug 26, 2025, 3:11 pm • 2 0 • view
Feigned outrage, most likely because the former logo had a man on it and it's just the words Cracker Barrel now. Anything that they can throw a hissy fit over to distract from their quick march to fascism & they can be relied on to throw the hissiest of fits.
aug 26, 2025, 11:59 pm • 1 0 • view
Doesn't make sense to most Americans either.
aug 26, 2025, 5:59 pm • 1 0 • view
The only analogy I can think of is if they removed the guy from the Canadian Tire money
aug 26, 2025, 4:49 pm • 1 0 • view
What a scandal lol
aug 26, 2025, 6:53 pm • 2 0 • view
Or, I dunno, maybe when Edmonton changed the name of the CFL team? (Not a fan of Edmonton either way LOL)
aug 26, 2025, 6:56 pm • 1 0 • view
Haha right... good analogy. My brother works for the Elks!
aug 26, 2025, 7:00 pm • 0 0 • view
They took the cracker and the barrel off the logo and honkies are big mad. Screaming "Muh Kulture!" And what not.
aug 26, 2025, 9:05 pm • 1 0 • view
Apparantly a few people got VERY upset that Cracker Barrel remodeled SOME of their restaurants with a lighter/brighter decor...THEN they had the NERVE to go back to their original sign, sans the grandpa in the logo, causing a national fiasco among the MAGA. Doesn't prevent them from eating there.
aug 26, 2025, 2:59 pm • 3 0 • view
Cracker Barrel stock is paying for the distraction from the #EpsteinFiles
aug 26, 2025, 4:03 pm • 1 0 • view
American here who has never frequented a “Cracker Barrel” and is just as confused as everyone else. I just know the right needs to manufacture outrage and seems to think of this logo change as raw material. 🤷🏻♀️🤦🏻♀️
aug 26, 2025, 3:27 pm • 12 0 • view
Which is ridiculous given their food menu is unhealthy and bland. Went there as a courtesy with a friend and guess what? No healthy options for this vegan. Horrible experience.
aug 26, 2025, 3:46 pm • 5 0 • view
I went once and just recall most plates looking like textured shades of beige, with some beige gravy on top. And beige-hued gift shop.
aug 26, 2025, 8:40 pm • 2 0 • view
Haha I actually thought it was a cracker company
aug 26, 2025, 4:11 pm • 2 0 • view
Let’s not insult monkeys as they do have intelligence.🤭
aug 26, 2025, 6:04 pm • 4 0 • view
Oh, don’t I know…
aug 26, 2025, 7:28 pm • 1 0 • view
Imagine the set of the Waltons with waitresses like Flo on the sitcom Alice, then add a big heap of Roseanne Barr as the customer base and you’ve got Cracker Barrel
aug 26, 2025, 4:27 pm • 2 0 • view
I've been there to meet family. You're not missing anything. The food is incredibly bland, and there is hardly anything for a vegetarian like me. Have not been in several years but doubt they have changed. No clue if the store is the same 'tourist' stuff I recall. Don't waste your time!
aug 26, 2025, 3:45 pm • 2 0 • view
It's essentially a bunch of racist white people who still can't get over the Confederacy existing for only 4 years and getting their racist asses stomped out by the Yanks. That's really all it is.
aug 26, 2025, 5:03 pm • 1 0 • view
Conservative and right wing Americans are very, very reluctant to any form of change. I want to keep things the way they are so even something as simple as a logo change can trigger their fragile snowflake asses, which is funny because they usually call liberals the snowflakes.
aug 26, 2025, 3:43 pm • 2 0 • view
White fragility.
aug 26, 2025, 4:36 pm • 2 0 • view
MAGA is manufacturing outrage to keep themselves riled up.
aug 26, 2025, 3:19 pm • 3 0 • view
I'm an American and I don't get either.
aug 26, 2025, 4:59 pm • 1 0 • view
I didn’t get the outrage either. But it doesn’t matter because their food is dog shit. Cooked by white crackers pretending to understand soul food. You have to actually have a soul first.
aug 26, 2025, 3:20 pm • 3 1 • view
In a nutshell MAGA is incensed that they removed the white guy from the label. They have been paranoid about white guys being replaced by brown guys for decades.
aug 26, 2025, 4:44 pm • 1 0 • view
As an American I honestly have 0 clue as to what the uproar is about, like we have active military patrolling our streets and these incels are worried about a fuckin logo... Mind boggling...
aug 26, 2025, 4:38 pm • 1 0 • view
Republicans are fucking idiots. That’s it in a nutshell.
aug 26, 2025, 6:08 pm • 1 0 • view
That explains 95% of news headlines of the last nine months...
aug 26, 2025, 6:51 pm • 1 0 • view
They erased the white guy from their logo. Imagine safeguarding cracker barrell as a pinnacle of your cultural identity lmao
aug 26, 2025, 6:20 pm • 1 0 • view
It makes sense to nobody. It’s not supposed to. It’s a bullshit pretend ‘woke’ complaint. They’re just masturbating them selves in public. Haven’t you heard they also hate green M&Ms, Mr. Potato Head and Dr. Seuss? There’s no there there but they can’t be talking about a military take over…
aug 26, 2025, 3:11 pm • 2 0 • view
I think this is the one thng that IS safe to call a manufactured distraction from the Epstein files.
aug 26, 2025, 4:08 pm • 2 0 • view
I couldn’t even tell you man. I think people are bored?
aug 26, 2025, 3:40 pm • 1 0 • view
aug 26, 2025, 5:08 pm • 1 0 • view
It doesn't make sense in the real world. Try not to think about it.
aug 26, 2025, 4:54 pm • 1 0 • view
I'm a New Yorker and needed this explained too! Thanks good people!
aug 26, 2025, 8:20 pm • 1 0 • view
aug 26, 2025, 6:17 pm • 1 0 • view
There are not a few things that don't sense in America right now.
aug 26, 2025, 5:44 pm • 0 0 • view
As a Canadian the only Cracker Barrel I've experienced is the unrelated Canadian cheese company.
aug 26, 2025, 9:50 pm • 2 0 • view
I don’t know what Fox is saying but the guys I work w/are all butthurt. I finally looked it up and found out they wanted to rebrand. So they got rid of the guy and the barrel and it just says Cracker Barrel now. That’s it! I bet MOST of the guys I work with haven’t been there in YEARS! If ever!
aug 26, 2025, 6:18 pm • 0 0 • view
First- it’s a distraction from the obvious Second - there is no logic to their outrage except fear of losing their White Status because it’s all they have. The Obvious is that tRump raped children and anything to distract from this truth will be used
aug 26, 2025, 4:43 pm • 4 0 • view