Instead being “outraged” it’s just performance. I see people on my team mad, and so now I am mad. I mean, people get angry at logo changes all the time. But in a sign “Woke” has no meaning to these people, they can’t articulate why removing a dude and a barrel for a minimalist design is Woke.
I have been so mystified by the outrage of the logo being dragged into the 1990s. (Not saying I think it's a great logo or anything... but the outrage?)
This is some genuinely funny performance art. A meaningful moment in my life RUINED by a logo change lol. You can see the game being played here. Of course he doesn’t think this. The audience demands this type of performance, as Goffman would say.
You could ask someone expressing anger about this change and it’d take a minute for it to devolve into sputtering nonsense. They can’t even tell you why they’re mad. They certainly don’t know anything about marketing.
Anyhow, Cracker Barrel isn’t even that good. No, I’m not going to go eat there because I must like something the other team hates, as if Gavin Newsom suddenly turned into a restaurant.
I will be sitting this one out. I have to save my energy for the War On Christmas.
hey, y'know, if we can just convince the correct influencers that candy corn is woke, we could be rid of that shyte forever.
SO MOVED
Revisiting this, it’s even funnier now that a brand in dire need of a refresh to bring in younger customers went with “Can’t stand up to a bunch of crybabies” as their new image. 😂 Sometimes being an expert in my field is just about sitting back and taking in the farce.
I took a different approach. bsky.app/profile/kenn...
Listen: I’ve spent most of my life living within 5 miles of a Cracker Barrel. I love me some Cracker Barrel. I’ve eaten there countless times since I was a kid. It was not until last week I noticed the logo literally had a guy and a barrel. Just give me the biscuits, man.
Priorities in the right order!
we can sit back and take bets on the timing of the "Cracker Barrel announces store closings" announcement
We could short their stock if we weren’t spending all our money on tariffs.
Until they explain it otherwise, i am assuming that they just really wanted the older, gay gentleman back in the logo
No matter how many times I read it my brain still says he’s just admitting he blew a guy in the parking lot