Nope. I glanced at the sign out of the corner of my eye, distracted by the huge diagonal arrow pointing up the escalator next to it. "Top of sign must equal top floor" said my brain. Naughty brain!
Replies
I don’t get it. Where was it? The sign says collection point is on ground floor…
aug 30, 2025, 12:28 pm • 0 0 • view
Yes, if you scrutinise it but the convention almost everywhere, shops offices buildings, lifts - is ground floor at the bottom. This is counter-intuitive.
aug 30, 2025, 12:41 pm • 1 0 • view
Ah, now I see what was meant. Maybe it’s my autism that makes me follow rules (that make sense) means that I read the instructions?
aug 30, 2025, 12:45 pm • 0 0 • view
No - I said the same thing but I knew that there was something too look for so I looked carefully. If I was in a hurry I’d have got it wrong.
aug 30, 2025, 1:00 pm • 1 0 • view
The other M&S shop just across the way (they're split in two) has signage the other way around, ie the expected way.
aug 30, 2025, 12:52 pm • 2 0 • view
Well - I was primed by your question to look carefully. I take your point - it’s absolutely counter intuitive!
aug 30, 2025, 11:55 am • 0 0 • view
What I couldn't quite believe is that they redid the interior in the last year, certainly since last time I had to pick something up (in my defence, collections WERE on the top floor!) and there are now dozens of these unintuitive signs, on every floor.
aug 30, 2025, 11:59 am • 1 0 • view
The signs also look terribly ugly and temporary. I hate to enter Rory Sutherland territory but if you want to sell more stuff it’s these little things that reduce friction. Like having sufficient mirrors on the sales floors so you don’t have to lug all your stuff miles from rail to try on a jacket.
aug 30, 2025, 12:21 pm • 0 0 • view
All sorts of things looked ugly and temporary, the kind of issues an hour and a few hundred pounds would fix. Given that their huge three-storey space probably costs them millions of pounds a year, it feels like foolish economy.
aug 30, 2025, 12:24 pm • 1 0 • view
Absolutely. I can never understand this utterly stupid parsimony. It’s asking people to get frustrated and leave. I often see groups of “head office” types in these shops, they must have their eyes shut. If only we were in charge Mr H!
aug 30, 2025, 12:29 pm • 0 0 • view