It’s even sillier when the crude geolocation efforts don’t work and you start getting targeted advertising for other regions, like the ad I got the other day advising me of a hosepipe ban… in Yorkshire, hundreds of miles away from me here in London.

... God's own country! Apparently the only part of the UK that advertisers care about? We'll know for sure if all adverts start being about flat caps.

Now I as an American get to play the game where I guess if you’re talking about a type of hat or a limit on apartments. Google says… hat maybe? I’m surprised!