How do they measure that if the way that audience size is measured varies widely between online and tv media?
How do they measure that if the way that audience size is measured varies widely between online and tv media?
That is online digital. The TV numbers aren't doing so well other than rural areas with low population.
So you’re saying they’re beating out online digital mainstream media which is still sort of an afterthought after the “pivot to video” didn’t pan out?
Good luck.