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Gregg Gonsalves @gregggonsalves.bsky.social

We are facing an existential threat which will sicken and kill millions as we stop research on new cures and treatments for disease, sideline the development of prevention technologies to keep us safe. 3/

aug 28, 2025, 1:51 pm • 38 7

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Gregg Gonsalves @gregggonsalves.bsky.social

This is a first for me. I may be “political,” but haven’t dipped into this world of political advertising before. But I fear our message is not breaking through, what we face to lose at this moment is unprecedented and requires something more than the usual tactics. 4/

aug 28, 2025, 1:52 pm • 26 2 • view
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Gregg Gonsalves @gregggonsalves.bsky.social

PAF's ads received over 461 million views in 2024, averaging more views than Joe Rogan's interview with Trump. They have received praise from across the political spectrum, from MSNBC's Nicolle Wallace to even Steve Bannon. 5/

aug 28, 2025, 1:53 pm • 19 3 • view
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Gregg Gonsalves @gregggonsalves.bsky.social

And testing showed their ads were 3x more effective than the average political ad (especially among men 18-29 since Joe is in the demo). In June, PAF's ad "Republican Kidnappers" received 40 million views on social media for highlighting Trump's disgusting deportation policy. 6/

aug 28, 2025, 1:54 pm • 20 4 • view
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Gregg Gonsalves @gregggonsalves.bsky.social

This triggered an all-out offensive from The White House, Fox News, and right-wing media because they knew the ad was effective. 7/

aug 28, 2025, 1:54 pm • 13 3 • view
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Gregg Gonsalves @gregggonsalves.bsky.social

Joe and his team can quickly have an ad up and running in the next few weeks and have a track record of success. If we're going to save biomedical research in the US we need a more aggressive approach. 8/

aug 28, 2025, 1:55 pm • 15 4 • view
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Gregg Gonsalves @gregggonsalves.bsky.social

So, I've given what I can and if we can raise a bit more, we can move ahead. end/

aug 28, 2025, 1:56 pm • 18 2 • view
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coffeetumbler.bsky.social @coffeetumbler.bsky.social

This stuff that I don’t think is taught in history classrooms about the linkages between government’s role in capitalism overall. Hopefully you keep the message simple. Link the disease/cure/vaccine to specific government actions. Rachel Bitecofer will tell you that most people don’t know a lot.

aug 28, 2025, 2:19 pm • 1 1 • view
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abbyannv.bsky.social @abbyannv.bsky.social

Gave a small amount. Hope it helps a bit.

aug 29, 2025, 6:43 pm • 0 0 • view
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Leah @leahkblack.bsky.social

Thank you for this robust description of the ads and their effectiveness! The specifics you provided encouraged me to donate. Hope they do something!

aug 28, 2025, 2:02 pm • 0 0 • view