As a leader writer for the Evening Standard, I occasionally had to write things I didn’t agree with. Fortunately, we’re talking pro-VAT-free shopping not ‘In praise of ivory dealers’ or ‘How to get more toddlers to take up smoking’. Plus, no byline.
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Having written a daily newsletter for five years, the biggest lesson is that readers open emails with subject lines about Donald Trump and Boris Johnson, but not the EU or climate change.
sep 2, 2025, 8:29 am • 2 0 • view
But we all like to have our tummies tickled and our priors reinforced. And it’s not just algorithmic social media platforms such as TikTok where that happens.
sep 2, 2025, 8:30 am • 1 0 • view
Been thinking about this for a while but grateful to daily newsletter O.G. @stephenkb.bsky.social for the nudge.
sep 2, 2025, 8:32 am • 1 0 • view