@lawrencemckay.bsky.social james austin references a david shor point. posts on social media which did best interactions/engagement/donations did worst with voter persusation (appealing mostly to engaged, educated minority). this was even true with mamdani's famous social media campaign for mayor.
videos e.g. where Mamdani walks around Trump voting Queens and talks to ordinary people about lowering the cost of living got shared significantly less, but came to represent the centre of his appeal
for the alternative view -> Ezra Klein's podcast on how social media propelled the unknown to political superstardom can recommend