It's easy to be cynical about "synergy" because it's so often just code for lazy use of vertical integration (like when Paramount puts random Paramount-owned stuff on one of its cable channels, even if it's not on brand, because it's cheap.) But this? This is good. More of this.
My local cineplex is only offering Jaws in 3-D (which I understand is amazing) for one showing each day at 1:20p - which does not work for me. Ended up seeing it in XD on a very large screen and was very pleased. Theater was 90% full
They are even showing it at the local drive-in (double feature with Twisters). I hope this leads to studios realizing that people love re-releases and will put their butts in seats to see things on the big screen when the movie merits it
The pandemic was the perfect excuse to experiment with more drive-ins, but: nope.
Oddly enough there are several drive-ins in NE PA and evirons. Most do revivals (one does current/close but always does double features) and theme weekends and even camping. This one did so well they are opening a brick-and-mortar for the cold season: www.mahoningdit.com
this curation! amazing. www.ticketleap.events/tickets/maho...