A content creator is a media startup and messaging test in a box. When you fund a creator, you are not only funding media reach, you are also funding professional message testers whose bottom lines are dedicated to figuring out how to build content that permeates
Trying to force content creators to follow your focus grouped messaging will a) destroy your relationship with creators, b) create distrust between creators and audiences, and c) annihilate the entire purpose of the thing in the first place. I don't understand why Dems are so dumb about this stuff!
I just unfollowed all the people I was following from that article we all read today.