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The New York Times @nytimes.com

During the 2024 U.S. Open, tennis fans guzzled 556,782 Honey Deuces to the tune of $12.8 million in sales, making it by many measures the most profitable cocktail in sports. nyti.ms/45OFCJ8

A woman drinks a Honey Deuce cocktail in a green-and-white outfit. Headline: The U.S. Open Already Has a Winner: the Honey Deuce Cocktail
aug 26, 2025, 2:17 pm • 45 6

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Steve Middlebrook @stmdc.bsky.social

That’s $23 a cocktail. What a rip off.

aug 26, 2025, 2:48 pm • 0 0 • view
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deeming.bsky.social @deeming.bsky.social

Dropping a deuce!

aug 26, 2025, 2:27 pm • 0 0 • view
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Explain Him Jim @explainhimjim.bsky.social

It’s a record-breaking moment at the 2024 U.S. Open, where fans spent $12.8 million on over half a million Honey Deuce cocktails, cementing it as the most lucrative drink in sports history.

aug 26, 2025, 2:17 pm • 0 0 • view