Based on WaPo's performance over the last year, I'm going to say it's going to take an awful lot to "significantly increase the reach" of their shotty ass work.

I want to talk to one conservative that subscribes because of this effort. One.

Rightwing propaganda has basically called the Post and the NYT the seed of Satan for decades so NYT and Post executives are positive these propagandized dolts will flood their subscriptions.

That’s not the goal

Increase reach = cower to MAGA to get the MAGA Republicans to start loving the WP?

Increasing the reach by appealing to people who don't read, and who consider TikTok videos subtle and complex.

Let’s hope you don’t get silenced or sidelined by your big boss. Democracy has been dying at WAPO lately!

"The changes we have planned are not marginal. They will be ambitious and thorough...we won't let sentimentality slow down much-needed reform."

“Humanity” replaced with “sentimentality”. C’mon people! Don’t be sappy! We need cold blooded heroes who can rise above soft emotions, empathy, weakness!! Orwell, Overton windows, neuromarketing, psyops and all that, coming at us with the full force of an out-of-control fuel tanker. I’m scared.

Sounds bad.

"I know this represents a shift for many of you, and maybe even an unwelcome one for some, but simply being reconciled to these changes is not enough. We want those who stick with us to be genuinely enthusiastic about the new direction and focus."

Love the strategy of dangling an unspoken "or else" to provoke 'genuine' enthusiasm.

very clear threat of be on board or say bye

"My way or the highway, but I'm not telling you what my way is other than it demands your complete loyalty!"

What Ben is saying is: "We're going to shove some more right wing bullshit down your throats to appease an imbecile and a clown that wants to be a Trillionaire."

What exactly is the new direction and focus?

Yikes. WaPo continues to circle the ethical drain.

Sounds like Pam Bondi addressing the DoJ.

"The rightward lurch will continue until morale improves". Yeah good luck with that.

"We are gonna be way more right wing, guys."

Since that is a word salad if I worked there I'd be sending out resumes pronto.

Or hiring a decent copy edtor

"Jawohl, mein Fuhrer!"

"We want those who stick with us to be genuinely enthusiastic"

He managed to say basically nothing about what the new direction exactly is. Wonder why that is?

He said enough. free market, personal liberty are conservative buzz words that means let companies do whatever the fuck they want and don’t regulate guns. He’s all in for fascism. Watch.

He specifically said what the new direction will be. Did you not read the actual letter?

I saw little beyond the vague "advocating for free markets and personal liberties" shtick that Bezos had already spelled out a while back. So not a new direction then?

Memo

Exactly

Needs to be read in fascist coded language. The implication of "radical change" together with who this person is is that the opinion section has been too left-wing. Now place that next to the "free market" semantically null but RW-coded wording, and out pops the fascist propaganda mandate.

You nailed it. Not vague at all.

Agreed.

Kissing the ring all day everyday and selling it as FACT rather than opinion.

"... simply being reconciled to these changes is not enough"-exemplifies that if Fascism is left to fester long enough, only enthusiastic participation will be acceptable-& not just in the WAPO opinion section.

“Only enthusiastic gargling of Trump’s balls will be acceptable.”

Gross.

"Any opinion the writer wants so long as it's ours," to borrow from Henry Ford.

Sounds very second round financing to me. The framing of “Were moving forward; you’re a loser dinosaur” is so familiar.

IOW, my way or the highway. What could possibly go wrong?

Correction Except for sentimental refusal to consider that market failures are real

the changes we have planned are not for the marginalized

From "democracy dies in darkness" to "whatever it takes to get more people to read us."