Azalea exploded onto American music scene, topping charts in a 2 months, joining the Beatles in a fit of history: 1st breakout artist since Fab Four To hold #1 #2 Billboard Hot 100 “Problem” #2 song, featured her Then what happened.. www.youtube.com/watch?v=u3u2... www.forbes.com/sites/nickme...
So Iggy was poised to explode for a while. It’s just that something had to change for us to notice Enter “Fancy” on the one hand & “Problem” on the other Consider the songs themselves, as well as their accompanying music videos (& high-profile televised performances) www.vulture.com/2015/02/iggy...
You’ll begin to understand just how much accidental combinations of —sound —image —niche fascination make a diff in popularity; Everything in these tunes is either a —call back to an older aesthetic (now on the rise) or —opportunistic rehash of someone else’s trend 🎼rap noticeable by hook saxophone
Kesha dropping $ sign saxophone made Hip Hop comeback Lorde broke out public exhausted by four-on-the-floor EDM, primed for something laid back sonic elements in both songs already appeared in other recent hits 🎼musical foundation of “Fancy” repetitive backdrop “hey” over candied, syrupy bass lines
time for more interesting music to take over all across spectrum—major, indie, underground alike. Perhaps more importantly, now is the time when such music, palpably diff than what came before, might make money, & thereby justify—in the ledgers of the music industry—its own interesting existence.
Powerful musical osmosis-is a good thing🤷♀️ Demonstrates economics of music industry-@ least how the industry looks for new material-may, in a way, be trickle-up model rather than trickle down one what we are seeing is the co-option of trends that held grass-roots appeal (music of Lorde, for example)