Part of it is that Fascistic image management in general has COMPLETELY escaped the admin's grasp. Not only do they not have a Leni Riefenstahl, but literally every man, woman, and child in the country has their own camera. They don't have a prayer in hell of controlling these optics.
It is an interesting question if omnipresent public video can help forestall fascism. It didn't work in Hungary, but maybe the onset was before most people had cameras in their pockets at all times.
Yeah, phones were pretty ubiquitous in America in 2010 when Orbán was first elected, but they were essentially nonexistent in Hungary (at least as far as I could find via Google), so I'm not sure those two examples are a good comparison.