Evidently, 1% of respondants answered "I love cheese. Make more cheese questions". /s But for an advertisement to make a long term positive impact on a company's stock evaluation, (3/4 cont'd)
Evidently, 1% of respondants answered "I love cheese. Make more cheese questions". /s But for an advertisement to make a long term positive impact on a company's stock evaluation, (3/4 cont'd)
...the respondants who fit the target audience AND who have actually seen the ad AND been positively impressed should be upwards of 60% or more... (4/4)