It’s worth noting that CR wasn’t the Geek & Sundry AP expected to do well, or that had the most $ poured into it. No one knows quite why (though there’s some factors) CR had/has the appeal it does, or how that intersects with system. What we CAN say is that CR doesn’t inherently sell systems.
Factors included: Multiple weeks on twitch front page when it launched Twitch being new Felicia Day’s brand new channel at the height of “New Media” Timing with the launch of dnd 5e Recognizable VO actors and their ardent fans Maaaaybe Stranger Things The people CR was lightning in a bottle
But yeah I think you raise a really interesting point (ran out of space)
As you know (this is one of those “comments directed more generally”) it’s all of those are factors (aside from Twitch being “new” — that’s sort of complicated to claim, though definitely a major shift in its focus) but CR wasn’t the assumed bet on the AP runaway success of the 2015 G&S projects.
100%. AP wasn’t something anyone understood or took seriously back then. No one, not even twitch (at the time) understood what they had.
In terms of streaming, I think you’re right. Which is why it’s striking to think about the more “ready for television distribution” projects that had more cash behind them around that time.