People don't make irrational decisions. Their decisions are perfectly rational to them, but not necessarily to us. Until we can tap into that thought process, we'll lose again. It doesn't do any good to scream how good the economy is when a person perceives they're worse off.
Yes, they're irrational to us b/c they're not grounded in facts & evidence. These morons don't even understand basic concepts like tariffs. If Orange man say it good, it good. They're too stupid to reason with b/c they're mentally incapable of understanding anything even mildly complex.
Tariffs is a good example. If you believe that tariffs will bring in funds from China and not raise prices (Trump's repeated message), of course you’ll vote for Trump. But if you believe tariffs result in higher prices and trade wars, you wouldn't. Both logical outcomes based on one's perception.