I interviewed Cole Walliser, director of the E! Glambot for @latimes.com Envelope! www.latimes.com/entertainmen...
I interviewed Cole Walliser, director of the E! Glambot for @latimes.com Envelope! www.latimes.com/entertainmen...
"Glambot is the ultimate short-form content, coming in at one second apiece, and helped pave the way for such successors." www.latimes.com/entertainmen... via @latimes.com
“Part of what people gravitate to with the Glambot is the candid [nature of it]. There’s a barrier that is broken down that people seem to enjoy.” www.latimes.com/entertainmen... via @latimes.com
“It wasn’t until the 2020 awards season that I really dialed into what the behind-the-scenes content would be. Then the pandemic hit, so I was at home editing my footage and putting it on socials, and that’s when it exploded.” www.latimes.com/entertainmen... via @latimes.com
“Until celebrities are doing their at-home Glambots as good as I am on the red carpet, there’s still job security!” www.latimes.com/entertainmen... via @latimes.com
“I think at some point we’re going to revalue these information curators that we trust and love because there’s too much content to do it on our own” www.latimes.com/entertainmen... via @latimes.com