Apple has been the exception so far with quality, true. I also prefer their (much) smaller library (I’m currently loving Foundation.) Streaming since 2019 (Netflix since 2007,) and I don’t know how much of their budget is still subsidized from iPhone sales. Too early to guess if the trend will last

Worth noting that Netflix has more than 10x the subscribers of AppleTV+ while charging significantly more unless choosing an ad package. Apple’s library is a relatively tiny fraction, and there are already reports that Apple has cut their streaming budget in half.