Gutless wonders.

Now people prone to overreaction can still get an okay breakfast and 500 Popeye cartoons on DVD at the same interstate exit.

It's right there in Article II. If you operate a third tier restaurant chain that serves chicken fried steak, President Crazypants must approve any logo changes.

@thegatesofmel.blacksky.app they putting the cracker and the barrel back!

🤣🤣🤣 that minimalist shit was so boring.

it was awful. lol

New Coke. Millions in free marketing.

open.substack.com/pub/jimearl/...

That was an enjoyable read. Thank you Jim. As an Australian who can’t quite get my head around the faux outrage this was useful learning

I wish we lived in the land of quokkas.

Thanks.

Wonder what they paid the agency, or maybe in-house designers , that worked on this. They still get paid, but what a waste.

I ... Think this whole thing was fake.

I want to see this MAGA dump go out of business as much as I want it to happen to Target.

Related future news: Cracker Barrel to declare bankruptcy within two years because they were hemorrhagic money under the old brand and actually did need a shakeup

Snowflakes

What a joke. I hate him so much.

Waiting for Cracker Barrel to file chapter 11 any day now.

It was a trick all along. Bringing back the half yellow, half brown man is about as woke as you can get.

As a graphic designer who’s been through countless rebrands, all I can say is: I hope the agency worked a massive kill fee into their contract.

Since COVID, their food has gone to shit. Most of the menu items are gone, they now serve alcohol (I drink but who wants a fucking beer/glass of wine with their eggs and hashbrown casserole???), the restaurants are dirtier. This is just another nail in their coffin.

I wish I was white so I could care so much about absolute pointless nonsense.

Believe me, it's still pointless

Like are done crying

Im white. And I don't care about this nonsense. It reads like a bad script anyway. The new logo was devoid of any character, just words slapped on a shape, it seemed like it was designed to be bad on pourpose.

The Logo We Need 🫡

Don’t care. I have never eaten there. Was going to when I saw they supported pride, then I saw they shut down the one near me.

Putting the cracker back in Cracker Barrel

I’d rather they just put the cracker in the barrel 🍊🤡

Can we shoot it when it's in the barrel?

Yes, please

I don’t care about the logo. I just wish the food was warm.

That would be a good start, if they are looking to change their image

Surely the Nobel Peace Prize committee will take this into consideration.

Well after all one male said he found Jesus in the parking lot! 🤭🤭🤭

This is getting ridiculous

It was the best of times, it was the stupidest of times....

everybody is a cmo! everybody is a scientist! everybody is a doctor!! everybody has an opinion that must be valid!!!

Who could have guessed MAGA would be insulted by not being referred to as Crackers, 😆 🤣

They should have gone with Barrel of Crackers

The entire thing was probably a PR stunt.

#MAGACommunism

The “free speech” president continues to show his stripes. Freedom apparently means nothing left to lose.

That's not capitalism.

🙄

Breath spray available in the gift shop

Ok, MAGA apes! You win! I FIXED it for you. You can go back to fucking your sisters-n-daughters, now!

Next, KFC should remove colonel Sanders from its logo.

It's time to make the Colonel black. The discourse will take weeks to subside

My local KFC is shut down. It's working.

What about farms? why go retail when you could control the way we produce stuff

If these morons keep distracting themselves with self-imposed useless outrage, they'll have less time to do actual harm.

Olive Garden should rebrand as Indigenous People's Day Garden.

3 words: Mexican Colonel Sanders

Alcalde Alejandro

I had a friend in Tennessee that called it Kentucky Fucks Chickens and that is the first thing in my head when see KFC to this day.

Colonel Sanders might just save our republic

Yeah. The colonel with his little stick man body.

Thanks, now I can't unsee it.

Frankly, Burger Queen is a cooler name than Burger King. Would also be funny if Wendy from Wendy's transitioned and became Wendell's

But Texas betrothed him to the Dairy Queen.

Jack in the Box, we lost you too soon

They did years ago

… and Trump sends ten thousand armed troops to Kentucky.

Wow. Textbook def of obsequious.

Oh no! I mean, who gives a shit?

Trump should make Coca Cola produce Surge again

Bring back Fruitopia!

I want crystal Pepsi

Yes! Put it on the list!

& old-school Pizza Huts! —the red plastic cups that could survive a nuclear blast, the sit-down Ms. Pac-Man you had to fight your sibling for, and those tiny pan pizzas they served in a skillet so hot it could’ve powered a small city!

They have these still www.google.com/url?sa=t&sou...

Thank you so much that is amazing!!

It really is. Bon appetit!!

I want Tab. I know it is gross but I (somehow) love it

🗣️ PUT THE COKE BACK IN THE COLA!

Lol fuck it right? That shit was good. Is Zima still around? Can we get a cannabis infused one of those?

Or go back to the original ingredients.

I've said this before but even if other countries fight back, he'll just bully individual companies He knows other CEOs are weak and will fold (and hey look at that! They did)

Are you serious??? WoW! Let me read this... -ONE.🤔

Thank god it wasn’t something I cared about this time

More of this.

I almost peed.

The first one is fine if you never need new customers. People under 60 only come in with their parents.

They should have doubled down and returned to the old logo, but changed the old guy on it to an old Black man.

How do we know it wasn't always a black man? Why did they assume he was white?

Cause it’s literally this guy www.crackerbarrel.com/about/uncle-...

Oh. I just looked at the logo itself. You can't really tell from the logo.

I promise the people who threw a fit could tell

Or a woman in overalls. That would also be too much for them to handle.

Cracker barrel should probably just say that's an old black man.. let's see maga scramble again

I'm not that familiar. Is that supposed to be a white guy. I can't tell. I'm cartoon blind..

Yes. It’s supposed to be this guy, Uncle Herschel. But why couldn’t they replace him with Uncle Herschel Walker and really confuse MAGA www.crackerbarrel.com/about/uncle-....

chatgpt.com/s/m_68ae4fae...

💯 💪🏻 (I actually have muscles pretty damn close to this) #formeralleverythingstarathlete

Yes Yes ….and F’n Yes

Good for those crackers.

“heil trump or else”

People fold like a old worn cookout chairs the minute 🍊 says anything. Smfh.

Just so we’re all clear…🙄

White people riding the struggle bus over a shitty restaurant’s logo is some peak MAGA crazy.

This makes eleven wars solved

Lol now I'm never going to crap barrel. Unlike the past when I never (voluntarily) went to crap barrel.

They gonna do anything to make the food taste good or just leave it as is?

WTAF is wrong with these people? I just can’t with the slobbering all over Trump’s tiny🍄‍🟫.

That was fast.

No one should be entertaining that man. What could he possibly do to them? Send in the Guard? Wild how much private corporations are capitulating.

Oh, well. The best thing I can say about the new (now-discarded) logo is that it looked a bit sterile and corporate.

LMAO

: ...and that was the end...

Good grief.

It makes no difference. Why would any one of color eat at a place called “Cracker” Barrel?

Because having some redneck cracker sitting next to a barrel is so representative of 21st century America. So is Mango Mussolina going after Buc-ee's Beaver next? Is anything safe? Oh wait, the Epstein files still haven't been released, is there any correlation here?

And here I was ready to go have breakfast there. Oh well. They've got T; they don't need me.

Fine, if they're not going to use it, I will. (Apologies for the sloppy/quick line work in Adobe Illustrator).

So they're bringing back both the cracker and the barrel...

I’m so sick of America.

Good thing there's nothing else important going on.

Good thing I don't like Cracker Barrel cuz I definitely won't eat there after this stupid move.

brutal

Boycott CB

CACO

Whatever Dear Leader says, I guess.

and the person behind the new logo can now scrub Cracker Barrel rebrand from their LinkedIn, leaving them with only 'chief ball massager' for their work history

“Teaching power what it can do.”

I feel for the design team that spent ages in mind-numbing meetings justifying every detail of the new logo, only to have this insanity erase it.

HE'S FIXING THE WHOLE WORLD!!!!

Chickens!!!!

LOL Trump has never even been inside of a Cracker Barrel before. He's just a puppet. This has Stephen Miller's stink on it.

Who's your leader? Which is your flock?

💯 CRACKED UNDER PRESIDENTIAL PRESSURE!

Well, Cracker is in their name!

And why is the branding of a restaurant chain even a concern for POTUS? Just ridiculous.

Maga's barrel of crackers can rest easy tonight. They have won a completely made-up battle in the land of idiots and disinformation once again.

They caved quickly

Congratulations to Cracker Barrel. Marketing to only 30% of Americans, 10% of which can afford your food is a genius marketing maneuver.

What a coincidence. I've decided to dump Cracker Barrel for caving so easily to a narcissistic dictator.

Jezuz Herald Christ. He is the boss of everything and everyone.

Yeah, I'm sure it had nothing to do with their stock tanking or all the public vitriol.

They CRACKED under pressure

New or old format, I don't care.

I'd go to to the restaurant just to slap these stickers everywhere.

You are doing the Lord's work.

Wanna go to lunch? Lol

Cracker? Barely know her.

Does their food still lack flavor?

🫡

jfc this is so dumb

Buffoonery.

Conservatism is about getting really mad at the dumbest things ever

Oh my god you little bitches

Cracker Barrel is a name that feels a bit on the nose for this particular company and "scandal".

communism without the healthcare and excellent trains. and now EVs.

Cracker always looked old and dirty. Haven't been inside one since the 80s. Maga crackers can have them.

Wow, that is astonishing. What cowards. They apparently have no idea who they really are. Their restaurant concept is long past its best and would have needed more than a new logo to stay alive. Now, they are old style country toast.

But now the barrel is full of Maga tears 😁

Honestly, the Cracker Barrel thing feels just like the American Eagle thing. The right wing rallies behind something no one gave a shit about and then the company comes out in the end to champion the fascist regime and their cult. They both seem staged and I expect more to come.

It's predictable and contrived.

This shit has been going on since at least the '90s. So many "outrages" over the most trivial things imaginable

And it functions to make people think they are outnumbered by the insane Maga cult

It won’t matter when they can’t afford to eat there in a few months.

Still not going to go eat there LOL

Here’s a possible new logo

🥇

Perfect. My latest: www.youtube.com/watch?v=8aT2...

www.youtube.com/watch?v=jVBk...

a wise man once said, we are living in the dumbest day in american history, a record that will be broken by every subsequent day in american history.

Pitiful. Weak. Lame.

Oh, theyre pussies

Orange cracker got his panties in a barrel.

What an incredibly stupid story this has been.

Exactly.

Everything coming out of the States seems that way these days. It’s like living in upside down world

It very much is.

And maga have their ethnic restaurant back

The President doesn't have anything better to do?

It’s interesting what this story says about the state of America. If you’re white, you get to have tantrums and overreact about anything you want. The pettiest thing in the universe is proof you are a victim and get to behave like a toddler. Cracker Barrel is Applebees with gravy. Nothing more.

The old logo is so heavy and dated. The whole world is full of cowards with no taste.

Pathetic.

Guess I’ll never eat at Cracker Barrel again.

Commander in Chief is Commandering-in-Chiefing the real important stuff. Fer sure I need a president focused on rest-stop logos. Are you not info-tained?!

Another reason to not go to Cracker Barrel (if I wanted to)

Surprised it doesn’t have a whipping post.

I read that they were adding dick-suckers special to the menu tomorrow also.

I wonder if it is too late to make Santa Claus black.

Pity. Why won’t Putin listen and stop it’s horrorific war on the democracy of Ukraine?

I love how the right says liberals and leftists are offended by everything and then they create a coordinated offensive against a shitty restaurant chain for changing their logo.

Crackers Win War On Crackers

Alright new blueanon conspiracy from me, this was all a psyop by the trump admin to make it look like he did something and make people forget about his other shit, this IS an actual distraction

He has them over a Barrel

Buncha crackers in a barrel

This is what his supporters want him to focus on... as... president... of the United States??

“As a proud American institution, our 70,000 hardworking employees look forward to welcoming you to our table soon.”

Wow

I guess Aunt Jemima’s about to get a phone call.

Jesus these wimps

Bullying. Works.

Totally normal reality

Fgs. They’re such whiny fools.