The maps included a letter that stated the maps could not be removed from the school and the Neilson Chocolate Bar lettering could not be covered in any way. About 55,000 of these maps were sent out and they became a fixture of Canadian classrooms. 🧵 5/7
The company continued to send out maps to reflect changes in the Canadian or world maps. The maps continued to be used for decades, well into the 1970s and in some cases the 1980s. Today, they are highly sought after (including by me) at antique shops and thrift stores. 🧵 6/7
I hope you enjoyed that look at the Neilson maps. If you enjoy my Canadian history content, you can support my work with a donation at 👇 www.buymeacoffee.com/craigu *sources in next post* 🧵 7/7
Sources: MaryLou Driedger: buff.ly/MNxafnT Education History Museum: buff.ly/S4VjmCN
I remember these maps, but I had completely forgotten about the Malted Milk chocolate bar. As a kid, I loved those bars!
That's obnoxious. Were there any binding contract terms, or just a stern bluff that it was a rule?