A completely different name. The network shed it's connection to Microsoft over a decade ago, and now is no longer affiliated with NBC. Go in a completely different direction. A totally new name, and if they fancy an acronym choose something that's succinct and not word-salad.

Uniter Maybe keep MSNBC name and test a lineup change of Rachel Maddow in the 8pm hour and Joy Reid at 9pm until the Midterms? If they think MSNOW is so happening, @nbcnews.com can change its name to NOWnews.