Cum. Goldfish is talking about cum.

Lego Movie sauce, i assume, where “everything is awesome!”

They were sort of like a Carolina BBQ sauce flavor to me.

Better than Donkey Sauce

I'm not trusting any snack that side squirts

Depends where you live. Around here, likely marinara. In CA, maybe juiced sprouts. The Midwest is straight mayo and ranch. I wanna try me some Indian awesome sauce though.

“They’re jizz-licious!” 😋

I just had these and they reminded me a lot of those honey mustard Gardetto pretzels that I don't think they make anymore.

You can still gets Synders of Hanover Honey Mustard pretzel pieces

That’s my go to road trip gas station snack. They’ve gotten me through many boring miles between LA and Vegas, Reno and Black Rock City, NC and Vermont, Oklahoma City and Albuquerque… 🥨🍯

I’d try em. Goldfish have never let me down so far.

Ew. If they cannot say, then we do not want to know.

Seems fishy. (not sorry.)

Fintastic

Sounds awesome

I think it’s chick fil a sauce

Flavored.

Think “Clueless” style 90s girl- kinda basic but w lots of confidence Awesome Sauce was SUCH a go to back in the day….some white genX guy in marketing heard his wife say it in a call w her bestie and 30yrs later- here we are!

@jamellebouie.net @mattyglesias.bsky.social is throwing shade at you on twitter saying you don't think swing voters exist he posted this pic

That’s very vague

Looks like stadium nacho cheese?

It’s on a need to know basis.

😂

Awesome! It says on the packet it.

Exactly!

not as good as “flavor blasted xtra cheddar”

They tasted like BBQ and Mayo mixed- I’m not a mayo fan so it’s a no from me. The spicy dill pickle goldfish slap though. 🥒 And I love the strawberry shortcake ones.

Yes! I was going to praise the spicy dill pickle Goldfish, too!

Fortunate for you that this isn't being released in cereal form.

🤣🤣

there’s no law that says you can’t eat Goldfish in a bowl with milk

Yet. I’m writing my congressman as we speak

🤣🤣

Alt text please

Literally asked my wife this same question yesterday as we walked past a huge display of these in a supermarket in NJ - maybe it’s a regional thing everyone not of the East Coast already knows about. Franks RedHot Goldfish are my secret weakness don’t judge me

Made with Cool Beans!

Underrated comment

Something with an expiration date in 1993.

Be afraid...very afraid.

I just tried these last night. Not bad. The main flavor is smoke, and a little mustard.

Feels like that goldfish on the packaging knows something we don't

Fish sauce, maybe?

It is weird not to identify it. For novelty-seekers, minor risk-takers?

I've only seen awesome sauce as ketchup, mayo, mustard, and pickle relish. Like the secret sauce on a Big Mac. That... Doesn't sound appealing.

Jack Black may have an case for copyright infringement…

thousand island dressing

Is that just the answer to any "mystery sauce" out there? It's just some Thousand Island variation?

beyond whatever the packaging implies to me its incongruous to name a cracker after sauce when by definition crackers are sauceless

I believe this sauce comes from squeezing all the Awesome out of something. You know that feels like a pretty soulless thing for smiling Goldfish crackers to be a part of. But then again, where does fish sauce come from? 🤔

Their Old Bay ones were good!

👍👍

"Awe, some sauce"

My consumer goods packaging reading “awesome sauce” is raising questions already answered by the packaging!

I have it on good authority* that it’s Chick-fil-a sauce. *actually just my brother who has had them.

Don’t know what that is either. Thousand Island dressing like McD’s special sayce?

The Old Bay flavored ones are pretty great

I believe on JJGo they refer to this as "wario sauce" and let's just say, it isn't "go."

My bet: Thousand Island, just like everyone else.

Limited Edition ? Buy it once, and you’ll never wanna buy it again?

Splashy 💦 awesome

this gal gets it 🤣

I want fry sauce

Awesome. Didn't you see the photo?

Best not to question. I mean, I just learned about these monstrosities. It’s pure bedlam in the snack aisles! And in NY now, every snack aisle smells like weed. Wait. Ohhhhh. Never mind. 🤣

Clever, not that I’ll ever eat these. Gotta appreciate lending into current trends

Argh! That should have been Leaning into current trends

Looking like Velveeta sauce to me!

Unknown, but it's not awesome. These are terrible.

Not weak sauce, apparently.

I’m betting it is reminiscent of Chick Fil A sauce, which is hands down the best fast food dipping sauce.

I don't think you really wanna know!

Awesome sauce. It's right in the name, Jamelle.

Is it bitchin'?

Yeah, I totally agree! What sauce are they talking about? 🤷‍♀️

If its anything like immigrant-kid school lunch tater tot sauce, aka fry sauce. Sounds good for fries but probably trash for goldfish.

We bought them to try....they aren't that great, sort of BBQ sauce-y but still not.

Slightly off-topic, but the Old Bay Goldfish are AMAZING, and are available at your local Wegman’s, sir.

Old Bay goldfish kick regular goldfish's ass.

And yet, while they’re delicious, they are not the magic of Hot & Spicy Cheez-its.

Oooh yeah!

Off-brand Old Bay “Chesapeake Bay Style Crab Seasoning” Utz potato chips is pretty good in a salty, chemical way

End the trade war I've never seen these in Canada from one of the continents Noble Brands.

came here to say this!

WHAT??? They're back?

I cannot find them anywhere!!!

I just looked at instacart and in my area (florida) they're only at publix

Instacart said they were at my local Safeway. Alas, they were not at my local Safeway.

‘Tis sad.

In the Midwest Meijer has em. But you have to beat the hoarders to them

Understandable. I tend to buy 2-3 of the Frank’s Red Hot ones when I come across them.

alas is my favorite - made me literally lol (oh and I will be so sad if that is the case here!)

If you’re near a Kroger, try there. That’s where I’ve scored some.

Purchased this week at Wegman’s in Charlottesville!

Why don’t they call it “we need to show investors that we’re trying new products. Please but this. Please.”

bought some lays chips because i had no idea what “dressed” meant. even after eating them, i couldn’t tell you.

Sounds gross to me.

I am … intrigued.

Don’t wanna know

Yeah ewwwww

I'm guessing it's supposed to be like Cane's sauce?

They don’t even say Pepperidge farm on the front label anymore … conspiracy afoot

It has mustard.

YumYum sauce maybe? Haven’t tried these yet.,,

I haven’t seen anyone use that phrase since season 1 Parks & Rec.

For those people who awesome sauce goldfish…

Just no. Not now. Not ever.

Fish sauce ? 🤔

I bought 'em but haven't tried 'em yet. The package does seem oddly unspecific as to what flavor "Awesome Sauce" is. 🤨

A limited edition of goldfish Ofcourse. Made in ?

the package is clearly labeled

This is definitely the work of a millennial and I am truly disappointed in my people 😔

It's made out of pure pureed awesome.

Awesome Sauce? Isn't that what you get when you shoot back the document signed and dated at your earliest convenience?

In the words of Andy Dwyer, love is what makes the sauce so awesome.

Chik-fil-a sauce.

I'll take one for the team. FOR SCIENCE!!!

It tastes like Chick-fil-A sauce to me... Mayo, BBQ, mustard, honey.

Awesome sauce Jamelle, awesome sauce.

Got milt?

Hopefully Cane's sauce. That stuff is nectar of the gods.

😳

I assume they couldn't get the rights to Donkey Sauce

🙅

It’s got a mustardy bbq sauce vibe. Pretty decent!

Hollandaise I reckon

Awesome?

Milt, if my aquatic biology remembers.

Try it, it’s soooo good! I think so, at least.

Like sausage, itLs good but you don't wanna know exactly what's inside.

My teenager literally just brought these into our house. I tasted one out of sheer curiosity. Maybe it’s just me, but I did not, as a child of the eighties, find them “awesome”. That being said, I’ve had worse.

Had these this week. Highly recommend.

It's basically ketchup and mayo, btw

It’s thousand island basically. I highly recommend it.

It had a bit of a horseradish-y taste - Russian dressing with a bit of horseradish. Actually pretty good.

I have questions.

Tastes like Guy Fieri’s nut sack

There are many kinds of awe.

Either ketchup/mustard/mayo or Thousand Island.

Just don't ask @jessethorn.bsky.social

If you have to ask,,,

They are Chick fil a sauce! actually pretty good

clearly.....the awesome kind.

another guy who gets it 🤣

Essentially BBQ chip flavor. Pretty good!

Awesome Sauce.

I'm afraid to find out. 🤭

😧 but the nadir is Essence of Emeril

Now you understand why I quit eating snacks like this.

awesome.

This guy gets it 🤣

I think it's supposed to be chick fil a sauce. tried them and they were weirdly sweet just like chick fil a

awesome sauce. it says so right on the label

choosing to believe it’s this

so do they just like ladle it out of some subterranean specimen pool or

those who ask too many questions sleep with the salamanders

youtu.be/onBTNPOkTxI?...

Only in America could a product this stupid succeed

Hi Jamelle, I know you got a lot of heat for the NYT piece but I’m glad you’re here. There aren’t a lot of accounts where you can learn about men’s suits and snack crackers. Thanks!

I have an unhealthy love of Goldfish and I NEED to know what these taste like.

Says it right there man. Awesome sauce.

🤔

They had to pivot from goldfish weak sauce