I don't know for sure re: 2024 but I had an immigrant Hispanic coworker in 2020 who told me the GOP was going straight to Spanish-speaking people through WhatsApp and Pennysavers and &c with just outright propaganda, with absolutely no attempt by Dems to offer alternative, let alone fire back.
I'll add to this that I suspect a lot of these people are not nearly as committed to the GOP as many of their white counterparts, a >20% swing the other way wouldn't surprise me if the GOP tanks the economy and Dems bother to speak directly to them in their own language and actually play to win.