Ford raising investment in their new EV line *FORD TO INVEST $5 BILLION IN EV PUSH, UP FROM $3 BILLION PRIOR *FORD TO MANUFACTURE $30,000 MIDSIZE EV PICKUP STARTING IN 2027 *FORD PLANS $5B EV INVESTMENT WITH FOCUS ON LOW-COST MODELS
Ford raising investment in their new EV line *FORD TO INVEST $5 BILLION IN EV PUSH, UP FROM $3 BILLION PRIOR *FORD TO MANUFACTURE $30,000 MIDSIZE EV PICKUP STARTING IN 2027 *FORD PLANS $5B EV INVESTMENT WITH FOCUS ON LOW-COST MODELS
Ford is a bit late to the Show. China will own world markets.
China sucks at marketing. Name a brand of theirs with juice…
Excited as a share holder and hopefully future EV pickup driver
Good for them. What the US consumer wants is new models. Can we get a new car, not a truck, with a cool design? Whatever happened to fun cars?
Livestream is touting - multiple-stream assembly instead of one linear assembly line - unicasting of major components - LFP batteries
New assembly process: - half of the components - 2/3rds fewer welds - 4k ft less wiring "If we can pull this off, you will never put an instrument panel or a seat through a door again" "This way of assembling a vehicle is the first time anyone in the world has done this"
"EVs are the best product by far for the customers we're going after"
Wild how this could have been a musk presentation 6 years ago. unicasting, wiring harness reudction, skateboards, fewer components.
UAW being there is where this diverges haha
They're playing catch up and we are supposed to celebrate them? 🥳
i would love a Branco EV
Farley seems much more aware of how US carmakers are being passed by the Chinese than the GM or Stellantis CEOs
yes he's hyper-focused on it
And built in KY :)
insideevs.com/news/768601/...
$30,000 EV pickup
Slate is promising an even more aggressive price point!
it would be cool but i have no idea how they hit that target when the government revokes the tax incentives
Don’t need them for $30k vehicles
If both companies pull this off Tesla is likely dead.
Inshallah
just ran into a guy in northern NM yesterday who said he’s been snagging a bunch of Chevy EV trucks off of fleets for like $50k, about 5000 miles on em. we’re entering the Rad Zone
Can I buy one from him?
Wow this is a huge turn of direction, they finally read the room and realized they had to do something or get pushed out of the industry
why aren't they, or rather have they tried to do a 51/49 JV in the USMCA region with one of the ~200 Chinese EV companies?
Did they clear this with POTUS?
i would buy a 30k EV ranger
Perhaps they smell Tesla blood in the water? Also, how do they feel this will play out with the current admin? 👀 curious your thoughts on that…
i’m listening george
Watching their livestream… Jim Farley is making *huge* promises here
He swings for the fences. And is on Bsky! @jimfarley.bsky.social
Can't wait for them to get sanctioned by the white house for this or something ridiculous
As someone who is, I repeatedly confess, largely a not-knower about all this, it's wild to have seen the "companies are walking back their EV plans" takes in the past year when it looked like the ERA incentives might endure, and now flipping to this amidst the... current policy situation
Farley is not dumb. And GM has been going full steam on EVs too, albeit from a completely different approach.
I suppose the explanation is probably something along the lines of, even the reactionary policy backlash can't stop the industry from noticing the onrushing China freight train