My store and my business are my absolute joy. They are doing real, tangible good in the world. But now I'm being disallowed and forced to self-sensor because of who I am.
My store and my business are my absolute joy. They are doing real, tangible good in the world. But now I'm being disallowed and forced to self-sensor because of who I am.
Here's my original email. The list of "sensitive" subjects is scarily broad and also vague, and covers most marginalized people and communities.
"is associated with individuals of a specific race or ethnicity" well ok that's literally everyone, but we know they just mean non-white people. no critical race theory talk. 🙄
"is associated with members of a trade union" O RLY
"caters to members of a specific gender identity". So they'll restrict data that caters to men or women?
I'm sure that's not their intent, but hopefully this is something that can be used against Meta. Ads for men's underwear or "wine mom" t-shirts should have to go too.
All Christmas stuff has to go because it's for individuals with specific religious beliefs. Honestly, they might as well just cancel META business tools with this.
This thread is heartbreaking and terrifying. I'm so so sorry.
essentially "if we want to.."
Horrible. And the world is going to be poorer for it. Hard not to hate everything these days. Thank you for sharing all of this. I hope we see real solidarity against these ghouls in the coming days/months. This is so backward. It can't prosper.
I’m so sorry. This is evil.
Meta only cares about what Facebook boomers want to see. If it upsets Barb, then it has to go.
this is terrifying as it's industry standard for creatives/actors/filmmakers to have instagram accounts. thank you for sharing this.
I think it’s standard for all creatives and small businesses at this point. Which is very troubling with this happening.
📌
first they came for the trade unions…
"caters to individuals of a specific gender identity" Like how broad is this? I know their aim is to hurt queer people but this wording would include anything gender specific. Even like men's deodorant. So ridiculous on so many levels.
I agree, all Men's deodorant ads should be the first thing this should Axe.
I see what you did there.
Facebook apparently hates it when you sell books to women.
We should mass report any and all romance novels targeted at cis women because it’s catering to that gender identity. Cis woman IS a gender identity.
Meta is revamping the infamous Hollywood Hays Code in support of suppressing speech while white supremacists continue to pass legislation intended to re-segregate the county. @aclu-norcal.bsky.social www.aapf.org/theforum-hol...
*country
Can you sue?
What’s the intention behind this? Are they trying to stop people organising protests on meta platforms?
That covers everyone, not just people in marginalized groups. I know that's who they'll target, but there isn't a human alive who couldn't be targeted with that list. They should have saved themselves trouble and said "anyone we want for any reason we want and we aren't going to explain why".
As someone who writes books about living with chronic illness, I expect to get a similar letter. Fer 🦊 sake
So, pretty much whatever they want to restrict completely at their discretion. Zuckerberg and Musk are 2 sides of the same coin: Muskerberg
@alt-text.bsky.social
So, HIMS won’t be able to advertise, right?
Don't most people have a specific gender identity and sexual orientation?
Come January 2025, report absolutely everything to Meta.
Yes! If you see ‘he’ or ‘she’ used, that's gender in the most literal sense. If two people are married, that's sexuality. The title ‘Mrs’ gets you both at once!
This.
Well, it's not a problem if you're cisgender heterosexual. But apparently, expressing anything other is not allowed. Meta sucks.
“Is associated with individuals likely facing personal hardship.” 😂😂 They said don’t mention poverty, it makes them sad.
Honestly I'm kind of wondering if this targets disabled peeps. I mean my business is run by me a disabled person and I advertise as much.
So The Grapes of Wrath is a no-go on Facebook.
I wish for you and for everyone a future in which Meta is not a necessary middleperson between you, your readers, and your income.
This is just horrible. It reads like project 2025's wishlist.
This is horrible. But not surprising. Gonna have to work out how to live without social media I think especially if this place turns out to be toxic too as is looking likely after the recent statement regarding moderation 😕
Does this mean Gamers are in trouble as well because my good friend headlock gaming does mostly mortal kombat streams so what this means for the headlock/mortal kombat community on Facebook?
I can’t think of any marginalized communities that *don’t* fit into those categories in one way or another.
It is chillingly absurd.
First of all, I’m so so sorry, this is awful. I’m struggling to understand though, are they saying “We make assumptions about users based on ad clicks & sell that for targeting. To prevent us from doing this with these specific characteristics we’re banning any ads which would lead us to do that”?
“We’ve been asked to exclude this specific data from that thing we do with data. We’re not going to stop doing the thing that we do, so we’re just going to enforce don’t ask, don’t tell”.
From a business perspective this just seems stupid. Hopefully meta finishes it's implosion and we can end this particular enshitification cycle.
I'm just thinking about all the arts organizations (including one I'm on the board of) that use Instagram and are focused on specific identities. Really, Meta?
Ouch - I'd assumed this appalling list of banned topics was just for Facebook, but forgot they owned Instagram as well. Meanwhile the pundits keep saying Bsky is an echo chamber and needs more right wing hatemonger free speech.
This is worrying. If you’re open to speaking to a journalist about it, I’d be interested in hearing more - and can at least try to get some answers from Meta
I hope those most effected take you up on this offer
daammnn does this affect me? I'm not a business but i love to draw fanarts of my fav queer books :(
Isn't this a violation of at least 20 US state's laws? Or the classic case of piss off queers, we don't care if it's illegal we only care about the feds.
Really,
I’m so sorry this is happening to you. I’m rarely on FB or Insta anymore. I go on just for the few friends and family I keep up with on there. FB denied several requests to remove someone pretending to be me. Literally said they weren’t duping me even though they used my name & my pix. Fvck META
This is bluesky. You can say fuck without consequence. Which is to say, yes, fuck meta.
Fuck META. I can’t get reported and suspended for it?
No, you can swear here.
bsky.social/about/suppor... (Nothing about swearing!)
No, why would you
That happened to me on Twitter before it was X
Yeah this isn't twitter
Oh god, your right! Lets see... maybe they can go fuck themselves? or get fucked? But both of those could be fun. Hmm... maybe they can fuck off to the layer of hell they spawned from. Yeah, that sounds appropriate.
They can head to the top of shut fuck mountain and get fucked!
Wait - so, I can’t post an event to help elect Democrats? Or is it that I can’t post a link to a website that promotes voting for Dems? And I can’t - on my business page - post links from my health coach website that talks about health conditions? That seems ridiculous - or am I reading this wrong?
It’s about ads. The OP cannot run ads to their store if it refers to queer content. Which is awful. Your business page might be fine, unless you boost it.
I believe it specifically refers to events. You haven’t been able to promote political rallies on FB for a while.
The events it’s referring to are tracking events (analytics). The OP is sending sensitive information about people to Meta via their website and Meta wants them to stop. The OP is misinterpreting this and making it about ads or the content of the website, but they just need to remove the Meta pixel.
I don’t even know what that is so I’m pretty sure it won’t apply to me and anything I post so thank you for that explanation!
I feel like that’s a… valid but highly negative? …way to describe what the OP was doing. (Also Meta would love more sensitive information, imho) A Meta Pixel is a tracking pixel. If you’re logged in, Facebook knows you visited their site. Which, like all advertising tracking, is kinda creepy. 1/2
The way Meta gets you to put the Pixel on is by only charging you if someone buys. You can also buy “traffic” ads that don’t use the pixel but they’re “not as good.” Meta would not continue serving ads to the OP’s site without the pixel. They do not serve ads to LGBTQ sites either way. 2/2
Ah thanks.
For the political stuff, we don’t spend $ on ads so if we just post it to our page or group hopefully it’s fine.
That list covers EVERYTHING! That's pure craziness! In the past I'd say that someone needs to show this crap to the press but since the election they've made it clear they're showing their bellies, so I doubt anyone would cover it. Dark days ahead. :( So sorry for you. And me! I need gay books!
Facebook bans "data sources" "associated with individuals likely facing personal hardship"??! Inhuman. "associated with individuals of a specific race or ethnicity" WHICH specific race or ethnicity, Zuckerberg?
It’s literally, “Do not be any kind of human.” WTF.
well, the press will be restricted as well.
The press has already pre-emptively restricted itself. I'm afraid we're on our own.
shit. fucking hell they are going to rain down here like white on rice.
I was struggling to figure out what topics are still allowed. Cats and puppies? Landscape photography? This is horrifying.
Landscape photography might be banned if someone puts up a photo of the Grand Tetons.
Sharing this post in fb chats apparently counts as "sexual solicitation" so I'm in fb jail
Hi! I’m a tech policy journalist interested in covering this. Can you shoot me a DM?
If you read the email, they are not prevented from running ads. This has to do with data collection, not ads policy. This is probably due to privacy concerns. Meta was fined last year for violation of GDPR. This person would only be affected if they were passing sensitive info back 2 meta via pixel
And there was this www.siliconrepublic.com/enterprise/m...
I’m confused. Anyone in marketing knows that they have to target a “market” with certain characteristics. I’m a chiropractor. You mean, I can’t advertise my business??? Cuz it’s healthcare and related to a specific condition like “back pain” or something??? Goodbye meta.
Yes you can advertise your business. The email has nothing to do with ad policy. It is about data collection. Example you can’t collect someone’s PHI on your website and share it with Meta using the pixel. Meta was sued for violating GDPR last year. That’s likely what this is all about.
You can try to complain to Meta Oversight board. That is a long process and might not work. www.oversightboard.com
Isn't this essentially saying they're no longer allowing any targeting advertisement? Which is their entire business model?
If you read it more closely it’s saying they don’t want the OP to send them sensitive data like this. It’s not about allowing the ads, it’s about the OP’s website sending tracking events with PII.
Thank you, it was really dense language so I appreciate the translation. It's strange to see some demographic data not allowed that they track for their own in house audiences.
Right?
They'll almost certainly let straight cis romance novelists advertise romance novels to romance novel fans of staight cis romance.
probably not, since that’s a mostly by-women-for-women category that’s come under a lot of accusations of moral impurity. like I get what you’re saying but in this case I don’t think it’s true.
historically speaking the appeal to “they leave the cishets alone” principle has rarely applied to cishet women’s ability to enjoy their own sexuality.
Amazon has banned countless cishet erotica and erotic romance authors, including many in the top 100 best sellers without batting an eye.
And speaking of Facebook, I can't advertise cishet erotica or erotic romance there at all. Any ads have to be very sanitized. They won't even let me add some books to my store page because of the bare chested man on the covers.
Good point. thanks for correcting me.
Project 2025 also seems to target romance. First queer rmances but longterm anything with even a hint of sex in it. Plus KOSA which could also target romance, including cis het romance.
LGBTQ books and authors are the most vulnerable to censorship and persecution, but anyone writing erotica or steamy romance is also on shaky ground. It's a good time for author solidarity.
This reads as though they'll no longer be allowing targeting based on gender at all. I don't doubt it'll hit LGBTQ authors and readers hardest as CPC ads to targeted audiences are more important for queer books. I'm just confused by the broad wording and whether that is what it means.
They won't turn of gender targeted adds because that would upset heterosexuals. This is nothing new. It's happened hundreds of times before.
I agree, I was just seeking clarification because literally every piece about it on google reads like ai gibberish. From what I've found, they are removing the ability to exclude by gender or use gender in an imported data source, but you can still target by gender in the audience category.
This is breaking my heart and scaring the fuck out of me. If this is what they are going to do with Facebook, imagine what they are going to do with mainstream media?!? #ShoutoutNorthKorea I guess.
wait…content catered to a specific gender identity? so…all products and services marketed specifically to women or men? because that’s a lot of them…
Yeah they basically mean anyone that isn't a cis man or cis woman. Even though those are gender identities. It's like dipshits that say their gender is "NORMAL".
to be clear, I know it’s just a way to say no trans stuff without saying no trans stuff out loud
Look at what they do allow and this action is so much worse I deleted my Facebook and IG years ago. Is it providing enough to its users to justify what supporting Zuckerberg means?
Those dumbasses.
I wish. I mean, I'm sure selective enforcement would occur, but the way that is written? Gendered soaps would fall into that too, among other things.
when they say specific gender identity they just mean trans. like how legal restrictions on gender affirming healthcare never impede cis patients from accessing gender affirming care
Tbh I'm not shocked because meta thinks I'm Loki, god of Mischief... And I got temp banned for it. The AI mod they use is dumb AF and there is no human recourse.
Can you provide the link from “Learn More”?
Yep! It's a help article that says similar things to the email: www.facebook.com/business/hel...
Boycott Meta: (all provided alternatives are open-source, most non-profit, add-free and decentralised) Facebook: Friendica Instagram: Pixelfed Threads: Bluesky, Mastodon Whatsapp: Matrix, Signal, Telegram
Speaking as an author in a similar position to @novaecaelum.bsky.social, those platforms don’t generate the revenue that Meta does. I love the fediverse and I definitely do get sales there … but it’s nothing like advertising on Meta.
It's us customers who need to leave Meta so that you sellers can afford to leave it too.
I would love to know more information on transferring things like posts or images or even groups to other platforms? In process of removing everything from meta.
How are they applying the restrictions?
Can I just ask why are you conforming? You are jumping through hoops to please Zuckerberg & feed his sucking up to Trump & Musk. Why? You might lose business? What business do you keep from doing this?
Good lord. The guidelines are so specific & also so broad that there's no point of advertising or using meta at all cause they disallow everything. Wtf?
Honestly I wouldn’t do anything until they enforce yhis (if they do) because this is so broad it’s probably just a CYA if they need to use it
The nature of effective censorship regimes is that most people never see them being enforced.
By that do you mean never “see” them (as in it’s invisible but happening) or that they aren’t enforcedbut people change their behavior yo avoid enforcement?
Both things happen. Effective censorship erases itself from the official record, & people changing their behavior tends to make it less visible outside of the official record. (If I'm misunderstanding, let me know.)
If your connections outside the censored system are robust, then you might see it happening. But connections are often less robust than we think - e.g. I had the experience a few times on Twitter of learning purely by chance that someone's account had been suspended (or fediblocked, on fedi).
Having to learn it by chance is the fucked up part. Aren’t there analytics? The list in this letter is expansive and reads like an authoritarian wish list and everyone’s worst fears
To get that kind of information from analytics one has to 1) do a lot of work, & 2) trust the analytics. W.r.t. 2, Meta's analytics in particular have been repeatedly shown to be cooked.
I just had a site about 10’years ago and it was easy then. Things changed a lot since then
Prob I'm misunderstanding the information you want to get. That said, Meta's analytics *are* cooked, people have shown it again & again & IIRC they've lost at least one class action suit over it. I'm talking about the stuff they show ad customers regarding impressions & reach.
No you understood and answered my question. I am just thinking that probably many letters like this have gone out so maybe if you don’t comply they will never get around to you? Otoh that may be pre-datamining thinking
that is totally fair; I just wouldn't want to wait. I guess where I'm at is that we know they want to censor LGBTQ expression, remove people from the record. We see that in what they're doing to Novae & others. We might as well start defensive action now.
Is it better ro draw back or get louder? That’s my question. Make them follow through and while waiting for that shore up other lines of advertising and communication
Get louder. Do not acquiesce.
Or if it works
This is so broad that they basically can justify removing anything
📌
#LGBTQI+ readers groups are huge on FB. I promo my #mmromance books on Fb and Instagram. I have lots of friends and acquaintances in groups. As Zuck is actively trying to destroy our communities we'll just have to find new places to be, like Bluesky. #booksky #writiingcommunity #writerbeware
Some good LGBTQA+ newsletters would be nice. Or a website with an attached forum. One owned by people in the community and not reliant on big corporations that bent the knee.
I’m wondering if you heard of the thomasville literary and agent Jack Jordan?
The vanity press shilling 'author services'...
That’s almost every kind of business wth.
They only consider you a "Data source" and they say that verbatim.
Any business could easily run afoul of this list.
Thank you for sharing! I read a lot of #mmromance & Bluesky is now my go-to to find the authors I like. The algorithms at FB & IG make it so hard to see them in my feed anymore. I lose touch before I know it. Here, I follow people/#s, but I also made my own list so I never miss any posts. FB sucks!
This is disgraceful. I hate where this is going. So sorry.
This has been happening. As a kids magazine, written w girls ages 5-12 in mind, the few ads we’ve tried to run on FB are often rejected for being “political.” If it features a woman leader or says something like “for girls who aren’t afraid to make some noise” (which is our tagline) it’s rejected.
Oh geez that’s awful. I’m sorry that’s happening!
It’s been…confusing. We really don’t run many ads but we often have to rework them before they’re approved. And it’s often a mystery as to what part is being flagged as “political.”
Gotta love all the mother fucking billionaires caving to orange Hitler already. I’m sure these rules run afoul of EU laws somehow. Do you have any friends in europe that can check/report this? I’d love to see more countries shut down these shitty social media sites for discrimination.
Not a lawyer, but it could be against the European antidiscrimination law which expressedly forbids discrimination because of race or sexual orientation. But someone would have to sue and make a case.
Yes; this is most likely reason. GDPR.
GDPR wouldn't have anything to do with this, it would be on discrimination grounds. GDPR related to how a company handles your personal information.
This is about personal information that is passed back to Meta via the pixel. That’s what the email is about. Not ads.
Oh, also religion and worldview. The only point meta missed was age.
This may run afoul of Australian law as well, given the absolutely wild swing at trade unions that is in there as well.
These new rules should also be vulnerable to US law. They explicitly censor communications from protected classes of people, in other words, groups with a history of de jure & de facto discrimination in the US. This screams for intervention by a liberal judge.
Yeah but they have to get lucky enough to get a liberal judge. And hope it doesn’t get appealed. And facebook is going to make any lawsuit goddamn expensive unless you can get the ACLU involved. I don’t trust the courts to help us anymore.
Understood. I’m a gay man… Still, I’m all for fighting the bastards in any & all ways. I was just noting what seemed like a major problem & vulnerability with Meta’s new rules. A scientist not a lawyer
It’s pretty much a complete list of groups that have suffered under the majority.
"Caving" implies they're censoring us under duress. They want us gone just as much.
That list covers everyone on the planet
Is "associated" with specific races, ethnicities, religions?? I really need to show this to my friend who does a lot of campaigning for Palestine...this is disgusting. On the (minimal) upside, I've seeing your books talked about a bunch, and this definitely pushed me to finally get the lot of 'em.
And we all know this will never be leveraged against cis white people, just like „associated with a specific political party“ won’t ever be used against GOP sycophants.
Oh, 100%!
Incredible. If there were a magic spell to convince all my FB friends to migrate over here, I'd cast it and delete FB the way I did TwiXter.
I get that you need to make money, but I would take my $ and go elsewhere before I changed a single word on my website. They'll just push us into smaller and smaller boxes if we comply. Stop giving companies like this your ad money. Clearly they don't want it (or us).
I would love to do this, but it’s not so easy to stop a business—with business loans and rolling bills and paid contractors—in motion. People depend on me for their income, too, and I need to keep up living expenses. This might be a gradual shift, but right now damage control is it to keep going.
Makes sense, didn't know you owned a whole publisher as opposed to being a single author. It's gonna be a tough time the next few years for sure, I can feel all the doors closing.
I hope you'll look into the new app in beta testing right now . It's called neptuneappdotcom and they're specifically addressing all of these concerns. It has huge potential. Are you on tiktok now?
Why does everyone’s corporate bio these days say they’re “innovative powerhouses” and “engineering geniuses”? Marketing speak is so gross
that doesn't even make sense on a bigot's terms, it covers cis straight people? A specific gender identity?
Cis straight identity is seen as the default identity, so it's not considered an identity at all by many people. It's why bigots can say "Cis is a slur" with a straight face. Being told they have an identity too makes them mad, because identities are for other people who they see as lesser
true
This is straight (heh) from the conservative play book and is just barely trying to hide what they are doing. All they have to do is not enforce it against straight cis people. See book bans that would definitely include the bible but don't include the bible.
right, absolutely. But so much effort for such bullshit! it seems like it would be exhausting and unnerving to be a dishonest hateful asshole. All. The. Time.
What the fuck is this shit!
this is ridiculous so sorry this happened to you
I learned about and bought your Stars and Green Magics series through an ad on Instagram. Same w a lot of Harper Bliss books, which would also be restricted. I’ve added you to a feed I admin that includes a lot of authors and queer readers and artists and reposted this there.
Absolutely bananas. Who is this supposed to protect?
This is horrible. I hate Meta for this. How can people find queer books if the authors aren't allowed to say they are queer books? It's even more evil than it looks. And that is evil. Big hugs! 🫂 I wish I could help you but I don't know how.
This is horrible and wrong. Hugs and support.