and ideally, obviously, we wouldn't elevate their grift in any way, shape or form. but if we have the skill to let them dig themselves into holes such that their political project suffers and yours benefits as a result, I think there's a point at which that becomes a valuable tradeoff.
and it's not just a tradeoff if, like me, you believe that we've basically let the alt right run roughshod over an entire generation of men and boys' exposure to political media with few effective counternarratives, it may or may not be a necessary cost.
relevant to other thread, for example, that's kind of the calculation that someone like Sam Seder makes when he decides to on PBD or Tim Pools show imo. of course, saying "I am going on/having this guest on the show" promotes in some manner. but if there was no benefit people like him wouldnt do it