Do you want to know whats driving streaming churn? StreamTV Insider released a nice breakdown of the Antenna streaming report with some good insights: www.streamtvinsider.com/video/ring-c... #svod #churn #streaming #subscription 🧵
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1. Max maintained a remarkably stable cancellation rates of 6-7% throughout 2024, even amidst content changes, price increases, and "the attempted burial of the greatest TV brand ever". 2. Hulu's cancellation rate doubled from 3% to 6% following its password-sharing restrictions in late 2024
jun 25, 2025, 2:34 pm • 0 0 • view
3. Netflix's cancellation rate remained stable at 1-2% despite implementing a pricing increase in January 2025 across all tiers 4. Every major price increase in 2024 corresponded with churn spikes: Peacock's $2 increase in July, Paramount+'s $1-2 increase in August, and Hulu's October.
jun 25, 2025, 2:34 pm • 0 0 • view
5. Series finales and cancellations generate measurable subscriber losses. Services have to invest big in content rights to offset the standing average churn in the streaming era.
jun 25, 2025, 2:34 pm • 1 0 • view