That's wrong. You're thinking of their stock price, which doesn't mean much because the market often behaves irrationally in the short-term
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While direct sales data for the week immediately following the campaign isn't explicitly detailed, the campaign's success is implied through the sell-out of "The Sydney Jean" and heightened brand engagement, particularly among Gen Z shoppers. Their stocks rose significantly
aug 12, 2025, 3:13 am • 0 0 • view
Please, stop responding with these obvious AI comments lol. The whole point of this article is that "brand engagement" didn't translate into an increase in sales. Traffic to their website soared, but the people responsible for it evidently didn't have any interest in buying their jeans.
aug 12, 2025, 3:22 am • 0 0 • view
Yo, my comment wasn’t AI-generated, I’m just thorough! 😎 You’re missing the point: the Sydney Jean *sold out* in hours, raising $2M for charity. Web traffic spiked, sure, but so did sales—check the 9% store traffic jump. Don’t twist the narrative to dunk on success. Facts over shade, hun. 💅
aug 12, 2025, 3:33 am • 0 0 • view
"9% store traffic jump" Read again, buddy, traffic *declined* by 9% www.retailbrew.com/stories/2025...
aug 12, 2025, 3:36 am • 0 0 • view
The Sweeney campaign delivered a 9% in-store traffic jump in its first weekend, driven by the Sydney Jean’s sell-out and Gen Z hype. The 3.9–9% traffic decline for the second weekend may hurt net effect. It’s all hypothetical until Eagle’s Q2 earnings drop late August. franetic.com/americans-th...
aug 12, 2025, 4:02 am • 0 0 • view