"Swing voters" are a myth. There is no large cohort of voters who sit at the center of American politics. The real "swing voter" is the person who stays home because they don't think either party has anything to offer them. When they do vote, they largely vote for the same party every time.
Trump was successful at activating a dedicated cohort of these normally apathetic voters by pandering to their worst desires. They continue to come out for him because he continues to pander. Democrats have been trying to appeal to Trump's cohort by pandering less aggressively, and it doesn't work.
They are not a myth. And if you think so you’re just giving up. Lots of voters swung to Trump in 2024: especially minorities and young people. Swing them back.
They didn't. Thats reading the data wrong. Dems lost significantly more voters than Rs gained. R vote gains were roughly in line with population growth. For every voter Rs gained in 2024, dems lost 2 from 2020. 3 if you factor in the growth of the electorate.
Trump gained a greater share of minority & young support compared to 2020, but thats because dems lost serious ground in those cohorts. Not because absolute support went up. They didn't switch support to Trump. They just didn't support Harris. And that was with dems sprinting to the center.