Yeah - I mean ultimately from their perspective, the 'W' is just 'people who make TV booking and commissioning decisions don't use X'. Doesn't really matter where they go to.
Replies
Corollary of this is that you can see how arts organisations are getting into fewer culture war stories, and sadly it's not because the Tate is no longer doing dipshit captions or because YA has become less prone to purity spirals, it's because that world has moved to Instagram.
sep 1, 2025, 11:54 am • 13 1 • view
I stopped checking Insta when they stopped letting me view a chronological feed - their algorithm made me want to smash my phone.
sep 1, 2025, 1:13 pm • 0 0 • view
Some additional context is that most of local government stopped posting to X a while back and focusses on FB etc as that’s where their key audience is. I recommend reading Dan Slee’s site is you want to learn more about gov / local gov comms.
sep 1, 2025, 12:57 pm • 5 0 • view
A great site - and yeah, what is being missed is that a lot of key communications are not on there. It is the political discourse piece that is stuck there, and the government should be trying to move it elsewhere.
sep 1, 2025, 12:58 pm • 5 0 • view
And really X comms and reach as you all know is fake anyway and misleading
sep 1, 2025, 1:00 pm • 0 0 • view
sure;y the main reason people don't want to leave twitter is cos they don't want to lose their audience and don't believe they will find them here. I think they are wrong (people - esp news orgs - will come to where the decision makers are), but it's still effort.
sep 1, 2025, 1:00 pm • 15 0 • view
by audience I mean number of followers... I guess institutional accounts (such as news orgs/MPs) are less worried about ads/cyber bots/porn bots/racism as they are not there for fun or learning? for them it's a megaphone only.
sep 1, 2025, 1:05 pm • 3 0 • view
◻️ I occasionally go over to Twix, while there suggesting e.g. to Peter Hitchens he might like to move to Bluesky. Though he probably wouldn't have quite so many posts to put straight here. He knows where his bread is buttered. Indeed worries a lot about his 'numbers'.
sep 1, 2025, 1:54 pm • 0 0 • view
This part is kind of sad, because the megaphone news accounts are the most sorely missed here (IMO).
sep 1, 2025, 1:07 pm • 0 0 • view
i agree
sep 1, 2025, 1:08 pm • 1 0 • view
Twitter just has much wider reach internationally...Bluesky just seems so US/UK dominated.
sep 1, 2025, 1:03 pm • 1 0 • view
International folks on Twitter are better walled off from the very US/UK-centric fascism focus. I think this is why BSky is the way it is.
sep 1, 2025, 1:05 pm • 1 0 • view
I post links to my pieces in five places at once with no more effort than putting them in one place. Comms managers can turn off replies on BSky if they want! Just call it being "platform neutral". (This is Fedica, but Buffer also works.) Insta and Tiktok harder, but this is easy.
sep 1, 2025, 11:57 am • 26 2 • view
Indeed - the cross-posting part is easy, and frankly if 'the toxic replies' are a problem, well, uh, we've all seen the replies to government tweets on X, right?
sep 1, 2025, 11:58 am • 51 4 • view
We all remember, it can get quite grimly addictive trying to fight unbeatable right wing people on X, it feels like Westminster collectively has got sucked into this like a bunch of teenagers so hopped up on Fortnite they decide to abandon eating or sleeping, until it's "the world"...
sep 1, 2025, 12:11 pm • 1 0 • view
Is it just possible they don't see the point of posting on here because all of us are very political anyway, and aren't going to change our minds about stuff based on a government campaign?
sep 1, 2025, 12:00 pm • 0 0 • view
The point of cross-posting on here is not to change minds of Bluesky users, it is because what happens on X shapes what the BBC does, which itself feeds onto YouTube and onto TikTok, and back on.
sep 1, 2025, 12:01 pm • 25 1 • view
As I say upthread, one reason why 'mad stories about mad things people in the arts have done or said to one another' have completely faded from view is that because that world is no longer on X and is wholly on Insta, it might as well be invisible to a lot of commissioning.
sep 1, 2025, 12:04 pm • 9 1 • view
That's great if you are an orchestra and you frankly just want your players' varied views to be things they freely express that you don't have to worry about, but if you are the government, you want the ambient chatter that shapes commissioning to not be - by design! - a thing that hates you.
sep 1, 2025, 12:05 pm • 5 0 • view
Oh I 100% do not get why the government refuses to push back against Twitter (well I do, Trump won't like it and we have to deal with him with kid gloves) It does seem a conscious decision not to post on here mind
sep 1, 2025, 12:06 pm • 1 0 • view
And (sorry everyone) "just get off X" is tricky for journalists when X is the only place where government announcements happen. They can normalise cross-posting and see if they can help more flowers to bloom.
sep 1, 2025, 12:06 pm • 15 0 • view
Indeed!
sep 1, 2025, 12:07 pm • 5 0 • view
So see it on there and post it on here. Doing so will enable you to control and drive the narrative on here, which is likely to drive the government more to create accounts here and post here, away from the cesspit.
sep 1, 2025, 12:24 pm • 1 0 • view
Like so much of current Government communications, it is puzzling and ineffective. What’s the harm in engaging and making your case as widely as possible?
sep 1, 2025, 12:15 pm • 0 0 • view
Yeah, get all that Do we think that the BBC will start basing what they do on what they read on here though? I think that is a stretch as we've all seen the way they have gone over the past decade and its not great
sep 1, 2025, 12:04 pm • 1 0 • view
Imagine for a moment that the government of the day can and consistently has shaped the way the BBC covers things and that also, what people imbibe without thinking does change what they think is interesting!
sep 1, 2025, 12:05 pm • 6 0 • view
It took the Tories a very long time and a Brexit to basically force the BBC to stop calling out bollocks and start doing this "well, there are two sides to this story" I suspect Labour see that a fight they can't win
sep 1, 2025, 12:08 pm • 2 0 • view
Ok, cool, everything is irrevocably bad, there's no point, I should just hope that whichever party flunky gets given my stuff after the takeover in 2034 likes what we've done with the interior decoration.
sep 1, 2025, 12:09 pm • 6 0 • view
It's just wild that on the day when Starmer is ripping up his Downing Street operation people on here will still go to bat for the idea that the decisions it has made and not made are the best possible choices.
sep 1, 2025, 12:10 pm • 9 0 • view
Hells bells, that wasn't what I meant at all Labours comms are all over the place 100% I just don't see them posting on here instead of twitter helps them in that respect, though I would say it would certainly force a lot of stuff to move
sep 1, 2025, 12:14 pm • 0 0 • view
I was talking about the BBC and the media but you are right that there are real dangers End of the day, I firmly believe that the racist ***** currently running the discourse are in a massive minority and that it will level out but I get the concerns
sep 1, 2025, 12:12 pm • 1 0 • view
Bluesky offers more tools to negate toxic replies. You can restrict or detach or hide them.
sep 1, 2025, 12:06 pm • 3 1 • view
Exactly. Every reply on the Labour Party's Facebook is angry they aren't being meaner to "hotel boat people", yet they still persist with posting there.
sep 1, 2025, 12:32 pm • 0 0 • view
And they don't even reply to tge replies! Like just daft. I think Government is probably radicalised by the Trump win last year. Kinda explains a lot over the last year.
sep 1, 2025, 12:01 pm • 0 0 • view
I don’t get the toxic replies thing, is the government making civil servants read replies to their photos of Keir Starmer in a hard hat pointing? Why?
sep 1, 2025, 11:59 am • 7 0 • view
Yes. Every government social media account has a social media manager whose job - or whose team’s job - is to monitor social media including compiling reports on engagement like replies. The minister will never see toxic replies: an overworked junior will be wading through it every day.
sep 1, 2025, 12:46 pm • 3 0 • view
Social media burnout is a thing: when an account I managed was getting hammered, I had team members cycling on and off duty so they got breaks from reading the abuse.
sep 1, 2025, 12:48 pm • 5 0 • view
And yes, filters and mutes. But if you’re a gov account you can’t weird the block hammer in the same way because *then* you get a pile-on for “not being prepared to listen to the taxpayer” etc.
sep 1, 2025, 12:50 pm • 3 0 • view
It’s a government account doing to all intents and purposes press releases? Disable replies and comments if technically possible, certainly never read them, my *god* don’t engage with them
sep 1, 2025, 12:58 pm • 0 0 • view
So I was explaining to you how it works. Thanks for mansplaining back at me. God forbid a professional should flag there are junior staff seeing every bit of abuse directed at Raynor etc. not least due to safety concerns.
sep 1, 2025, 1:18 pm • 3 0 • view
Lol
sep 1, 2025, 12:35 pm • 0 0 • view
📌
sep 1, 2025, 12:02 pm • 0 0 • view
What do you use for that?
sep 1, 2025, 11:59 am • 0 0 • view
Fedica and Buffer (for different things, for various reasons).
sep 1, 2025, 12:02 pm • 2 0 • view
Thanks!
sep 1, 2025, 12:15 pm • 0 0 • view