Variety has a double standard problem. And we all can see exactly why. Other movies with exactly the same blockbuster opening and obvious path to profitability had no “caveat” in the headline.
Replies
Everything I keep seeing says it a phenomenal film. Only reason I haven't seen it is that I don't generally enjoy Horror movies but oh man am I tempted
apr 21, 2025, 3:01 pm • 3 0 • view
Clooney and Pitt’s $200 million dud of a movie, Wolfs, was a one star bomb. Wonder if Variety gave it a similar review.
apr 21, 2025, 10:35 pm • 2 0 • view
How does profitability even remain a ways away? It’s clearly stupid. The only way it doesn’t make a profit is if basically no one goes to see it after the first week.
apr 21, 2025, 2:39 pm • 13 0 • view
Exactly
apr 21, 2025, 2:51 pm • 2 0 • view
Thanks George and Ben Stiller for calling out the BS!
apr 21, 2025, 2:35 pm • 67 0 • view
Became somewhat bored with the Hollywood film output, a while ago. The same thing regurgitated in various guises, just isn't hitting the proverbial spot anymore.. Storyline, plot given over to bang bang boring...
apr 21, 2025, 3:42 pm • 1 0 • view
😯 Pitiful.
apr 21, 2025, 2:34 pm • 1 0 • view
It's sad to see such a bias against the vampire genre. . .
apr 21, 2025, 2:34 pm • 2 0 • view
It's all so obviously transparent.
apr 21, 2025, 2:44 pm • 0 0 • view
Ben Stiller you were truly scary in Friends but this earns a follow x
apr 21, 2025, 2:52 pm • 2 0 • view
michael b jordan is a great actor liked him since the wire
apr 21, 2025, 2:34 pm • 3 0 • view
I remember Variety's coverage of The Marvels, where they published dozen of negative articles blasting director Nia DaCosta if she so much as used the restroom during the shoot.
apr 21, 2025, 3:30 pm • 3 1 • view
what part of 'Exciting new release 2/3rds back on opening' is too hard for this person to write?
apr 21, 2025, 5:40 pm • 1 0 • view
Recent trend of shitting on things they decided already not to like, same happened with snow white, and others jumped on the bandwagon
apr 21, 2025, 7:37 pm • 2 0 • view
But the leads are BLACK so…
apr 21, 2025, 3:42 pm • 1 0 • view
They must have confused this with an MCU production.
apr 21, 2025, 2:34 pm • 9 0 • view
So ironic given one of the biggest things about this movie is literally the 'genre-fication' of Black music...
apr 21, 2025, 2:40 pm • 3 0 • view
This is incredible because I thought it was in limited release..
apr 21, 2025, 3:41 pm • 1 0 • view
Guess I’ll be going to see it now
apr 21, 2025, 2:36 pm • 1 0 • view
Gee I wonder why 🧐
apr 21, 2025, 2:54 pm • 0 0 • view
And kudos to Ben Stiller for speaking up.
apr 21, 2025, 2:36 pm • 58 0 • view
Boycott Variety 👎
apr 22, 2025, 2:39 am • 1 0 • view
They do this with every Black led film. EVERY SINGLE ONE.
apr 21, 2025, 2:36 pm • 76 0 • view
so you're saying they have an issue with variety.....?
apr 21, 2025, 5:41 pm • 1 0 • view
The latest Captain America film wasnt exactly an indie project, but months before it even came out and all through it's release it was always "IT NEEDS TO MAKE 500 MILLION TO BREAK EVEN"
apr 21, 2025, 3:49 pm • 15 0 • view
‼️‼️‼️
apr 21, 2025, 3:51 pm • 1 0 • view
The Harder They Fall articles they wrote were fucking trash. The film is so phenomenal it’s worked it’s way into my yearly rotation, but if you were to just go off the article they made it seem like it was on par with Jack and Jill.
apr 21, 2025, 3:08 pm • 6 0 • view
And I also watch this film at least twice a year
apr 21, 2025, 3:10 pm • 1 0 • view
Yes! And let’s not forget what they did to The Marvels and Black Panther!
apr 21, 2025, 3:10 pm • 1 0 • view
Horrifying OUTSTANDING movie production.. Congratulations to all involved..
apr 21, 2025, 2:39 pm • 2 0 • view
Obviously written by someone who doesn't understand how it works, and therefore shouldn't be writing about the film industry. 🤷🏼♂️
apr 21, 2025, 5:00 pm • 1 0 • view
This is really unacceptable in 2025 and Variety needs dragged for this. And dragged HARRRRD. If you’re a subscriber, I’d suggest canceling it until lead editors have been replaced. You can always keep up with everything in other places.
apr 21, 2025, 3:13 pm • 1 2 • view
Effed up on so many different levels, but sadly not a surprise in this toxic country we live in:/
apr 21, 2025, 3:19 pm • 1 0 • view
Makes me want to go see it even more.
apr 21, 2025, 2:36 pm • 10 0 • view
It’s pretty spectacular, and among the top 5 most original and unique horror movies of all time, IMO. Loved every minute of it.
apr 21, 2025, 3:05 pm • 9 0 • view
Yep, doesn't play too much with the monster lore, but uses it really well a much different setting we're used to seeing it in. And the music too, so many good pieces throughout, particularly during 'that' scene.
apr 21, 2025, 3:21 pm • 4 0 • view
It's never ending and insidious
apr 21, 2025, 2:33 pm • 1 0 • view
apr 21, 2025, 3:09 pm • 0 0 • view
Next headline: Married couple buys home….but ownership is really 30 years in the distant and uncertain future
apr 21, 2025, 5:58 pm • 3 0 • view
And that marriage tbh
apr 21, 2025, 10:55 pm • 1 0 • view
So even Variety is cowing to political pressure and fine w being racist. Should be easy to boycott the rag, I’m not in entertainment but how necessary can they be?
apr 21, 2025, 2:35 pm • 12 1 • view
They're not even trying to hide what they're implying there...
apr 21, 2025, 3:06 pm • 0 0 • view
Sigh
apr 21, 2025, 2:35 pm • 0 0 • view
And who wrote that headline? They need to head back to an educational institution for some grammar upgrading! Dear goddess.
apr 21, 2025, 2:52 pm • 2 0 • view
It has this caveat because it is a black cast of great actors. If it were a white cast of mediocre actors, they would praise it for its courage and unknown talent.
apr 21, 2025, 3:32 pm • 2 0 • view
reminds me of how Warner Bros has claimed that they "never made any money" off the entire Harry Potter franchise. ......riiiiiiiight
apr 21, 2025, 2:49 pm • 2 0 • view
Creative bookkeeping.
apr 21, 2025, 3:02 pm • 1 0 • view
I mean, who wants to see “blacks” on screen doing something new and original when we could be seeing another blatant cash-grab from the studios with a stale reboot or something part 3?
apr 21, 2025, 2:40 pm • 31 1 • view
Hands down Sinners is phenomenal I’ll probably go see it again (if you know me you’ll know I don’t see movies twice in a theater) also the soundtrack is fucking incredible and Miles Caton has a set of pipes on him! Just go see it you won’t regret it.
apr 21, 2025, 2:49 pm • 16 2 • view
Just saw it myself! It is excellent! Fvck Warners & Variety…
apr 21, 2025, 3:04 pm • 6 0 • view
When it’s a black cast!
apr 21, 2025, 3:52 pm • 0 0 • view
A racist one.
apr 22, 2025, 12:17 am • 2 0 • view
The irony in being named "Variety" here.
apr 21, 2025, 2:37 pm • 18 0 • view
I'm going to go see it again. Great film!
apr 21, 2025, 4:08 pm • 1 0 • view
I think the caveat is that variety has long outlived it's utility. Bye bye old racist rag.
apr 21, 2025, 3:03 pm • 6 0 • view
Is $90 million even that big a budget for a major studio release with a proven director and star? I mean, for me it's an inconceivably large sum, but for Warner Bros.?
apr 21, 2025, 8:41 pm • 8 0 • view
I think the director has a deal with retaining the copyright that has studio heads worried about precedent the better the film does.
apr 21, 2025, 3:25 pm • 1 0 • view
I wish I had money to go see this movie. I haven't been to the theatre in years and saw this trailer on TV and thought: "This. This movie looks worthy of my time to see." Chronic illness/unemployment sucks the fun out of life.
apr 21, 2025, 4:40 pm • 4 0 • view
What is the fuss? …then I saw the picture. Oh, racism. Again.
apr 21, 2025, 3:02 pm • 7 0 • view
It's almost like Hollywood is blatantly racist. Shocker.
apr 21, 2025, 3:11 pm • 0 0 • view
Because 'Variety' is a joke.
apr 23, 2025, 2:59 am • 0 0 • view
Still, I love vampire movies and this looks like a good one. 😁
apr 21, 2025, 2:44 pm • 1 0 • view
It’s so, so much more.
apr 25, 2025, 10:52 pm • 1 0 • view
Someone didn't get their kickback i guess.
apr 21, 2025, 5:43 pm • 0 0 • view
Saw Sinners last week and it was awesome going again tomorrow, Variety can go eat a bag of you know what. Glad people are calling them out on the BS.
apr 21, 2025, 3:29 pm • 2 0 • view
Updated with respective alt text.
apr 21, 2025, 4:04 pm • 2 0 • view
🤣🤣🤣🤣
apr 21, 2025, 4:11 pm • 1 0 • view
Clearly they don't understand how the boxoffice works. 2/3 back on opening weekend is good. People are going to see it because there's hype.
apr 21, 2025, 2:57 pm • 5 0 • view
Oh, they understand all right. Facts are beside the point.
apr 21, 2025, 3:01 pm • 7 0 • view
Well , it's not underperforming like The American Society of Magical Negroes. That film should've done way better because it's freaking awesome.
apr 21, 2025, 3:08 pm • 1 0 • view
Coogler also has first dollar gross which means the film has to make significantly more money that other films for Warner to make a profit. And it isn’t doing particularly well overseas.
apr 21, 2025, 5:09 pm • 4 0 • view
I don't understand these peoples investment in racism, it's a losing investment if looked at through a practical dollars and cents lens. "recent study by Citigroup, “Closing the Racial Inequality Gaps,” economists state that in the last 20 years, racism has cost the U.S. economy $16 trillion"
apr 21, 2025, 5:41 pm • 0 1 • view
Good on Stiller too.
apr 21, 2025, 6:17 pm • 1 0 • view
It was a fantastic movie too, I'm glad to see it getting good word of mouth.
apr 21, 2025, 2:32 pm • 15 0 • view
Agreed, already expected good things being from the same guys behind Black Panther and Creed, thought it was a solid addition to their resume.
apr 21, 2025, 3:17 pm • 6 0 • view
@georgetakei.bsky.social This must be Variety's way of purging their DEI...
apr 21, 2025, 2:33 pm • 42 0 • view
So much for "variety" lol
apr 21, 2025, 2:45 pm • 17 0 • view
We used to it... especially now, you can't contain excellence!
apr 21, 2025, 2:52 pm • 6 0 • view
Geez, I wonder what was so different about this film… 🙄
apr 21, 2025, 2:40 pm • 0 0 • view
Hmmm not sure why, can’t qwhite put my finger on it
apr 21, 2025, 2:41 pm • 34 0 • view
Btw @benstiller.redhour.com has Bluesky account. Just checking here.
apr 21, 2025, 3:27 pm • 1 0 • view