Matthew Hughes (@matthewhughes.bsky.social) reply parent
I plan to watch this tonight. If you have any additional suggested reading/watching, I would appreciate it. youtu.be/FpsCzFGL1LE?...
Journalist (ex The Register, The Next Web, HowToGeek). Writer. Software developer. Dog owner (x3). Scouser. I have a newsletter about how tech companies are ruining our lives. https://whatwelost.substack.com/
1,478 followers 1,534 following 662 posts
view profile on Bluesky Matthew Hughes (@matthewhughes.bsky.social) reply parent
I plan to watch this tonight. If you have any additional suggested reading/watching, I would appreciate it. youtu.be/FpsCzFGL1LE?...
Matthew Hughes (@matthewhughes.bsky.social) reply parent
I am actually looking into some Brazil-related stuff. agenciabrasil.ebc.com.br/en/geral/not...
Matthew Hughes (@matthewhughes.bsky.social) reposted
My latest newsletter is about the excesses of big tech, why Europe should declare war on Silicon Valley, and how it can win. whatwelost.substack.com/p/how-europe...
Matthew Hughes (@matthewhughes.bsky.social) reply parent
The Echo is a typical Reach PLC rag. An embarrassment to the city.
Matthew Hughes (@matthewhughes.bsky.social) reply parent
But it’s late and I’m crashing like Henri Paul. Night man.
Matthew Hughes (@matthewhughes.bsky.social) reply parent
I’m not talking about pufferfish though — I’m talking about things like pest control, food refrigeration, proper food handling, etc. And this might be a conversation for another time, but I’ve never really bought into the “code is speech” argument.
Matthew Hughes (@matthewhughes.bsky.social) reply parent
Blunt instruments can work! A hammer can be just as deadly as a scalpel. (And, despite the heated tone, I did enjoy our conversation). Enjoy the cuppa. If you ever find yourself in Liverpool, check out Leaf. They do some great loose-leaf tea.
Matthew Hughes (@matthewhughes.bsky.social) reply parent
Also, yes we absolutely should regulate code, in the same way that we regulate other things for public protection. You don't like the car analogy. Fine. Let's do food! We have rules about food safety. People can go to prison for violating them! Those rules exist to protect people.
Matthew Hughes (@matthewhughes.bsky.social) reply parent
Which, to be clear, what I proposed would do. It would simply require social platforms to show a minimum percentage of content from the person's own immediate network. It wouldn't make any requirements of the remaining percentage.
Matthew Hughes (@matthewhughes.bsky.social) reply parent
Well, the counter to that is: We haven't done a good job of legislating against corporate tax avoidance. Which we haven't! And yeah, people break laws. That's... not a revelation. But at the same time, laws -- when sensible and enforced -- can reduce the behaviors that they're targeting.
Matthew Hughes (@matthewhughes.bsky.social) reply parent
I mean, that's an opinion I guess -- but would you apply the same principle to something like, say, a car? If we accept that software is integral to modern life, and it can be used to harm/manipulate people, do you want it to be a free-for-all with no government oversight?
Matthew Hughes (@matthewhughes.bsky.social) reply parent
None of which has any bearing on this very specific point about social media platforms and the way they obfuscate content posted by those in the person's own orbit, simply because they believe that they can recommend other stuff that'll increase engagement. Slippery slopes don't wash, sorry.
Matthew Hughes (@matthewhughes.bsky.social) reply parent
The Online Safety Act is moronic, but also entirely different to what I'm proposing. Also, I'm not sure you can call it a "myth." The whole idea of laws is that it's less costly to obey them than to not. It's why speeding gets you a massive fine and penalty points. That's... just how things work.
Matthew Hughes (@matthewhughes.bsky.social) reply parent
I'm getting the vibe that you're not a big fan of the social safety net! Also, to be clear, it's not about taxing billionaires. It's about taxing companies with annual worldwide profits (profits, not revenues! profits!) greater than some OECD nations.
Matthew Hughes (@matthewhughes.bsky.social) reply parent
Sure, but you also recognize that when people refer to algorithmic timelines, they're referring specifically to newsfeeds where the tech company decides on your behalf what you see, based on their estimations of what'll have the most engagement. That seems a bit authoritarian to me! Idk.
Matthew Hughes (@matthewhughes.bsky.social) reply parent
No, he's far less senile than me. Also, you did read the bit where I said that this wouldn't actually raise revenue, but *would* get these companies to stop avoiding tax, right? Because it would make their entire businesses unviable otherwise? Compliance would be cheaper than avoidance!
Matthew Hughes (@matthewhughes.bsky.social) reply parent
I must have missed that bit from Orwell's 1984 where he said that corporate tax evasion is good, tech companies should be able to hide stuff that you've explicitly said you want to view, and that open source software should be used over proprietary alternatives where possible. You alright mate?
Matthew Hughes (@matthewhughes.bsky.social) reply parent
He's not even European but I mentioned him because he seems so wholesome and nice, like a really nice dad, and the idea of him doing some high school bullying of Mark Z is just too funny to not say.
Matthew Hughes (@matthewhughes.bsky.social) reply parent
Yes, lol, terrible idea to stop tech giants from hiding posts from your friends and family so you they can show you AI slop.
Matthew Hughes (@matthewhughes.bsky.social) reply parent
You do realize that entire section was about corporate tax avoidance, right?
Matthew Hughes (@matthewhughes.bsky.social) reply parent
Anyway, that's me done. Same time next week? whatwelost.substack.com/p/how-europe...
Matthew Hughes (@matthewhughes.bsky.social) reply parent
"I want to see Tim Cook’s head shoved in a toilet. I want to see Keir Starmer give Satya Nadella a wedgie that sees his Hanes undercrackers pulled right over his forehead — not hand him £9bn in taxpayer cash, and then sign a fucking [MOU] with OpenAI." whatwelost.substack.com/p/how-europe...
Matthew Hughes (@matthewhughes.bsky.social) reply parent
If this shit sounds personal, it's because it is. I'm tired of seeing government-after-government fail to protect the public against the excesses of these scumbags. No company should be more powerful than a government. Than the people. It's time for war. whatwelost.substack.com/p/how-europe...
Matthew Hughes (@matthewhughes.bsky.social) reply parent
I'm British. Over the past fifteen years, I've seen my country decimated by an austerity program made worse by the capriciousness of an amoral and anti-social big tech. And I'm now in the stage of just wanting these fuckers to pay. I hate them. whatwelost.substack.com/p/how-europe...
Matthew Hughes (@matthewhughes.bsky.social) reply parent
When ChatGPT tells a kid how to hide their self-harm marks, or the most effective way to commit suicide, the culpability does -- and must -- lie with the vendor. I want to see legislation that codifies that responsibility and that could send Altman to jail. whatwelost.substack.com/p/how-europe...
Matthew Hughes (@matthewhughes.bsky.social) reply parent
My last idea: let's rethink the whole idea of liability. Confession time. I think Section 230 is a good idea. But I also think that the legislation we have doesn't account for a world with genAI. whatwelost.substack.com/p/how-europe...
Matthew Hughes (@matthewhughes.bsky.social) reply parent
Broadcasters were the tech giants of the day, and the airwaves the algorithms. So, let's tell Meta and Twitter that a minimum percentage of their newsfeed should be posts from people's network. Like, say, 90% And let us audit the algorithms, too. whatwelost.substack.com/p/how-europe...
Matthew Hughes (@matthewhughes.bsky.social) reply parent
In 1971, Canada introduced rules that forced broadcasters to play a certain amount of Canadian-made content. The goal was to protect Canadian culture from US domination. They did not anticipate Justin Bieber or Simple Plan, but not a terrible idea. whatwelost.substack.com/p/how-europe...
Matthew Hughes (@matthewhughes.bsky.social) reply parent
My next idea: Do what Canada did in the 1970s and actually regulate what types of content people see, and how much. This one's a bit complicated. Bear with me. whatwelost.substack.com/p/how-europe...
Matthew Hughes (@matthewhughes.bsky.social) reply parent
In many cases, open-source alternatives are better than the proprietary software being sold today. Also, I can think of no bigger "fuck you" than ditching Windows for something a guy from Helsinki cooked up in his dorm. whatwelost.substack.com/p/how-europe...
Matthew Hughes (@matthewhughes.bsky.social) reply parent
My next idea: Stop giving them money. The UK plans to spend £9bn on Microsoft products and services over the next five years at a time when other European countries are shifting to open source. It makes NO FUCKING SENSE. whatwelost.substack.com/p/how-europe...
Matthew Hughes (@matthewhughes.bsky.social) reply parent
So, let's slap a 300% VAT onto every company that's declared a high-value tax avoider. Let's make it cheaper to pay tax than avoid it. Nobody will buy an iPhone if it costs £3,200 instead of £800. Let's shame and sanction the worst offenders. whatwelost.substack.com/p/how-europe...
Matthew Hughes (@matthewhughes.bsky.social) reply parent
In one year, seven companies -- Cisco, Meta, Google, Amazon, Adobe, Microsoft, and Apple -- swerved £2bn in UK taxes. Each year, Amazon avoids paying hundreds of millions in taxes. Whatever we do, they'll find loopholes. whatwelost.substack.com/p/how-europe...
Matthew Hughes (@matthewhughes.bsky.social) reply parent
My first idea: Treat big tech's products like smoking and slap a massive "sin tax" on those from companies that have the most aggressive tax avoidance practices. whatwelost.substack.com/p/how-europe...
Matthew Hughes (@matthewhughes.bsky.social) reply parent
I desperately -- desperately -- want these bastards put back in line. I want Keir Starmer and Emmanuel Macron to flush Mark Zuckerberg's head down a fetid high school toilet. And I have a few ideas how we can make this happen. whatwelost.substack.com/p/how-europe...
Matthew Hughes (@matthewhughes.bsky.social) reply parent
Countries have governments and armies. Those governments make laws. France and the UK have nuclear weapons. Why are we kowtowing to big tech as though they're more powerful? Why do we tolerate their tax avoidance? Their cruelty. Their poison? whatwelost.substack.com/p/how-europe...
Matthew Hughes (@matthewhughes.bsky.social) reply parent
Europe has taken action against big tech in the past -- but those actions haven't changed the rules of the game. They've been mere annoyances that are treated as a cost of doing business. I don't know why. whatwelost.substack.com/p/how-europe...
Matthew Hughes (@matthewhughes.bsky.social) reply parent
Earlier this week, my former editor @alejandrotauber.bsky.social posted a call for pitches. He wanted the most insane, pie-in-the-sky policy proposals that Europe should adopt. My idea was simple. Europe should declare war on big tech. whatwelost.substack.com/p/how-europe...
Matthew Hughes (@matthewhughes.bsky.social)
My latest newsletter is about the excesses of big tech, why Europe should declare war on Silicon Valley, and how it can win. whatwelost.substack.com/p/how-europe...
Matthew Hughes (@matthewhughes.bsky.social)
Lmao, there’s an entire bit of my latest newsletter that’s just me swearing in Quebecois French about Leonard Cohen. It’s a weird one. Will post it when I get back from walking my dogs.
Brian Merchant (@bcmerchant.bsky.social) reposted
Regarding the tragic death of Adam Raine, there are already narratives forming that blame vague "dangers of AI" or a broader moral panic. But this is not a story about the faceless perils of superintelligence. It's about a $500 billion tech company's core software product encouraging child suicide.
Matthew Hughes (@matthewhughes.bsky.social) reply parent
Je viens d’Angleterre!
Matthew Hughes (@matthewhughes.bsky.social) reply parent
Getting an AI to answer rhetorical questions in song lyrics seems like a perfectly reasonable thing to destroy the environment for.
Matthew Hughes (@matthewhughes.bsky.social)
On a funnier note, there was a random video on my Facebook feed that had Keane’s Somewhere Only We Know as the backing track, and Meta AI offered some random questions about the lyrics (which, of course, it can’t answer).
Matthew Hughes (@matthewhughes.bsky.social)
I have three half-written ideas for my next free newsletter and I don’t know which one to finish: 1.) these people are bad people (self-explanatory) 2.) how Europe can kill big tech 3.) the quiet death of web culture Leaning towards the latter, largely because it’s been a bleak few weeks…
❀°。Der Siebenschläfer *.゚✿ ⋆ (@sababausa.bsky.social) reposted
I got the complaint in the horrific OpenAI self harm case the the NY Times reported today This is way way worse even than the NYT article makes it out to be OpenAI absolutely deserves to be run out of business
Branden McEuen (@bmceuen.bsky.social) reposted
This is flat out unacceptable. Shut the whole fucking thing down immediately
Matthew Hughes (@matthewhughes.bsky.social) reply parent
By contrast, there are 19 for the entirety of England and Wales. And one of them has been loaned out to the Norwegians. en.m.wikipedia.org/wiki/Nationa...
Dan Hon (@danhon.com) reposted
THIS IS AMAZING americabydesign.fail
Matthew Hughes (@matthewhughes.bsky.social) reply parent
I have no idea if this is remotely sane or sensible or workable. I may have to email @danneidle.bsky.social.
Matthew Hughes (@matthewhughes.bsky.social) reply parent
Charge yourself a $300m license fee to nullify your profits? Cool! We’re slapping a 300% tax on said license deal.
Matthew Hughes (@matthewhughes.bsky.social) reply parent
Essentially, make the cost of tax avoidance greater than any benefits extracted from tax avoidance. Similarly, have a VAT on cross-border licensing deals over a certain percent, like those used by global companies to turn profits into losses.
Matthew Hughes (@matthewhughes.bsky.social) reply parent
One idea, which I’m going to talk about now, just in case it’s batshit or unworkable, is to “tariff” tech companies that engage in aggressive tax avoidance, like Amazon and Apple. Don’t book your profits in the country they’re made? Fine. We’re slapping a 300% VAT on your products/services.
Matthew Hughes (@matthewhughes.bsky.social)
I think my next newsletter will be about how and why governments can wage war on the excesses of the tech industry — and how they can win.
Matthew Hughes (@matthewhughes.bsky.social)
First premium newsletter has gone live. It's a relatively short (sub-3,000 words) essay about how generative AI devalues what it means to be human, and our worth as people. open.substack.com/pub/whatwelo...
Matthew Hughes (@matthewhughes.bsky.social)
Funny thing is that whenever I edit Ed’s stuff, I end up saying “hey, have you considered mentioning this?” And the word count jumps by another 2,000.
Matthew Hughes (@matthewhughes.bsky.social) reply parent
Oh mate, Musk is his own sordid article.
Matthew Hughes (@matthewhughes.bsky.social) reposted
My latest newsletter asks an important question: Why are some of the most powerful people in tech so... weird? Not weird in a quirky way, but weird in a "I don't understand/like humans at all" kind of way. whatwelost.substack.com/p/these-peop...
Matthew Hughes (@matthewhughes.bsky.social) reply parent
Jesus.
Matthew Hughes (@matthewhughes.bsky.social) reply parent
Which US journalist are you referring to?
Matthew Hughes (@matthewhughes.bsky.social) reply parent
I read “poes” as… well, it’s an Afrikaans word that means… I’ll let you google it.
Matthew Hughes (@matthewhughes.bsky.social) reply parent
/fin. This was a bit of a weird one, I'll be honest. Fun to write though. Also, I'm nearly past 1,000 subscribers. If you haven't already... you should. You get a front-row seat to me making myself unemployable in tech. whatwelost.substack.com/p/these-peop...
Matthew Hughes (@matthewhughes.bsky.social) reply parent
For too long, the Business Weirdo has demanded we to nod along with their bizarre understanding of the world, and their dark hopes for the future. What we didn't realize is that we can say no. We don't have to take these people seriously. whatwelost.substack.com/p/these-peop...
Matthew Hughes (@matthewhughes.bsky.social) reply parent
And yet, we can win, just by pointing out how weird these people are. By pointing out how callous it sounds when an AI CEO celebrates layoffs, or when a CEO says something divorced from reality, and laughing. whatwelost.substack.com/p/these-peop...
Matthew Hughes (@matthewhughes.bsky.social) reply parent
When you notice your first Business Weirdo, you'll see them everywhere. They don't act like us. They don't understand us, or our desires. They don't share our morality. And they're enabled by a supine media establishment. whatwelost.substack.com/p/these-peop...
Matthew Hughes (@matthewhughes.bsky.social) reply parent
Notice how all the innovative, cool shit that was actually successful was also stuff that didn't need to be sold. If you're trying to sell an idea and people respond with "no" and "fuck no," maybe you're a Business Weirdo that doesn't understand people. whatwelost.substack.com/p/these-peop...
Matthew Hughes (@matthewhughes.bsky.social) reply parent
If you think that your nan is going to start buying her groceries with crypto, or that your office will soon move to Horizon Worlds, you're definitely a Business Weirdo, and you definitely need to touch grass. whatwelost.substack.com/p/these-peop...
Matthew Hughes (@matthewhughes.bsky.social) reply parent
If you try to avoid a difficult line of questioning by using sleight-of-hand and Temu jedi mind tricks, you may be a Business Weirdo. You may also be the CEO of Adobe, who I have taken to calling Adobe-Wan Kenobi. whatwelost.substack.com/p/these-peop...
Matthew Hughes (@matthewhughes.bsky.social) reply parent
My mate @edzitron.com has the concept of the Business Idiot. I think it's time to start talking about the Business Weirdo. Similar, yes, but there are some nuanced differences. whatwelost.substack.com/p/these-peop...
Matthew Hughes (@matthewhughes.bsky.social) reply parent
To be clear, I think that it's good to change your mind, but when you go from saying "AGI will kill us all" to "nah, we're good fam" -- when you go from demanding trillions to warning of an AI bubble -- you have to stop and say... this dude is fucking weird. whatwelost.substack.com/p/these-peop...
Matthew Hughes (@matthewhughes.bsky.social) reply parent
Over the course of a week, Altman has gone from predicting that OpenAI will spend "trillions of dollars" on infrastructure in the near future to saying that AI was a bubble and someone would "lose a phenomenal amount of money. Sam, his name is Masayoshi Son. whatwelost.substack.com/p/these-peop...
Matthew Hughes (@matthewhughes.bsky.social) reply parent
Sam Altman's existence embodies the platonic ideal of cognitive dissonance. In the span of months, he can go from decrying AGI as an existential threat to overrated. Say that GPT-5 is "Manhattan project" scary, but also a letdown. And... well. The money. whatwelost.substack.com/p/these-peop...
Matthew Hughes (@matthewhughes.bsky.social) reply parent
With my hand on my heart, I can say that I believe that Mark Zuckerberg is the final boss of Silicon Valley crackpottery. But it's not like he doesn't have some stiff competition. Enter the stage, Sam Altman. whatwelost.substack.com/p/these-peop...
Matthew Hughes (@matthewhughes.bsky.social) reply parent
It's not just the CEO that's weird. The people within Meta -- including the chief ethicist -- who signed off on a policy document that said AI chatbots could engage in romantic roleplay with kids are also, deeply fucking weird. These are not normal people. whatwelost.substack.com/p/these-peop...
Matthew Hughes (@matthewhughes.bsky.social) reply parent
What makes Mark Zuckerberg so weird is that he's somehow one of the most powerful men in the world, but also has the foresight of a toddler. He said "AI relationships can be healthy" months before Meta's AI literally led someone to their death. whatwelost.substack.com/p/these-peop...
Matthew Hughes (@matthewhughes.bsky.social) reply parent
Mark Zuckerberg thinks that if someone's doing something that you think is unhealthy, you're almost certainly wrong. Please, nobody tell Mark -- poor, precious, innocent, batshit Mark -- about the existence of heroin. whatwelost.substack.com/p/these-peop...
Matthew Hughes (@matthewhughes.bsky.social) reply parent
Part of what makes Zuckerberg so strange is that he's willing to ignore Meta's own history of Sideshow Bob rake-smacks, bragging about stuff where anyone else will say, sarcastically, "that'll end well." He does not exist in our world. whatwelost.substack.com/p/these-peop...
Matthew Hughes (@matthewhughes.bsky.social) reply parent
I should note that I wrote much of this newsletter when I was angry and sleep-deprived, so there are whole sections where I'm not making any substantial points, just insulting fabulously wealthy people in tech. I know you're here for that. whatwelost.substack.com/p/these-peop...
Matthew Hughes (@matthewhughes.bsky.social) reply parent
Zuckerberg inadvertently revealed that to him, the underlying technology is more interesting than the actual usage itself. When asked whether he thought the sloppified Facebook was good, he brushed past the human and talked about algorithms. whatwelost.substack.com/p/these-peop...
Matthew Hughes (@matthewhughes.bsky.social) reply parent
While writing this newsletter, I read a bunch of transcripts from where he was interviewed with podcasters, and it was clear that he genuinely didn't understand the importance that people place on social interaction. He owns Meta!!! whatwelost.substack.com/p/these-peop...
Matthew Hughes (@matthewhughes.bsky.social) reply parent
The term "weird" encompasses a broad spectrum of humanity, from the harmless to the maleficent, and Mark Zuckerberg falls into the latter category. He's evil in a way that's so strange, it makes you question whether he's an extraterrestrial. whatwelost.substack.com/p/these-peop...
Matthew Hughes (@matthewhughes.bsky.social)
My latest newsletter asks an important question: Why are some of the most powerful people in tech so... weird? Not weird in a quirky way, but weird in a "I don't understand/like humans at all" kind of way. whatwelost.substack.com/p/these-peop...
Matthew Hughes (@matthewhughes.bsky.social) reply parent
“Water that is wet may also be damp.” Fuck off.
Matthew Hughes (@matthewhughes.bsky.social) reply parent
I love how, when faced with an indeterminate period of cold showers, Google’s dogshit AI will at least lighten the mood by being shit.
Matthew Hughes (@matthewhughes.bsky.social) reply parent
Yeah, Sinclair are evil.
Matthew Hughes (@matthewhughes.bsky.social) reply parent
You know it.
Matthew Hughes (@matthewhughes.bsky.social) reply parent
Y’know, I always thought pointers were the clingiest dogs in the world. This springer spaniel is making me reassess that belief.
Matthew Hughes (@matthewhughes.bsky.social) reply parent
I’m in heaven.
Matthew Hughes (@matthewhughes.bsky.social)
Please ignore the fact that my living room is a state and my gut is hanging out. I’m dogsitting the most amazing springer spaniel today and I’m in heaven. Buying a human-sized dog bed for £40 off Temu was a very, very good idea.
Matthew Hughes (@matthewhughes.bsky.social) reply parent
I agree completely.
Matthew Hughes (@matthewhughes.bsky.social) reply parent
Obrigado!
Matthew Hughes (@matthewhughes.bsky.social) reply parent
Funnily enough that’s basically my next newsletter.
Matthew Hughes (@matthewhughes.bsky.social) reply parent
This is the kind of shit I write when it's 2:30AM, the elvanse has left my system, and I'm filled with hatred.
Matthew Hughes (@matthewhughes.bsky.social) reply parent
My god that's a good burn.
Matthew Hughes (@matthewhughes.bsky.social)
I stopped using Otter right after they massively hiked the prices and also slashed the number of transcription minutes per month, making it pretty much pointless for any journalist that doesn't just rewrite press releases. Feeling kinda vindicated now, ngl.
Matthew Hughes (@matthewhughes.bsky.social) reply parent
If you have £400 or whatever to burn, I’d also encourage you to take a look at the Freewrite Traveler. Also extremely good if you’re looking for something to get words from your head onto a screen in the least painful way.
Matthew Hughes (@matthewhughes.bsky.social) reply parent
Thank you! Very kind of you to say. I have ADHD, so I find that a distraction-free editor really helps me. The good thing about iA Writer is that it lets you focus on a sentence or paragraph at a time. Also, I love the default font, but I’m just a nerd. I’m a bit evangelical about it, tbh.