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Clare Fieseler, PhD @fieseler.bsky.social

Disney just laid off the entire staff that makes National Geographic Kids books. Everyone. Gone. This hits home both as a parent and as an author of an NG kids book. Please RT if you care about these books. The CEO of Disney just received a 30% raise, bringing his pay to $41.1 million.

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feb 20, 2025, 8:43 pm • 100 62

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Michael Greshko @michaelgreshko.bsky.social

These layoffs follow a 60-person Nat Geo layoff in July and a series of layoffs in 2022-2024 that cut staff of NG Media (magazine & website) by ~30%, including all writers/reporters and many experienced text editors. That loss includes rehires; total NG Media turnover has been >50% since 2022.

feb 22, 2025, 12:39 pm • 1 0 • view
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Clare Fieseler, PhD @fieseler.bsky.social

It’s pains me what Gary Knell did to NG by selling it to Fox and then Disney.

feb 22, 2025, 2:06 pm • 0 0 • view
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Michael Greshko @michaelgreshko.bsky.social

It's my understanding that as Society leadership saw things, the Fox deal was a unique opportunity to shore up the Society's long-term financial health. And they had a point: "Membership dues" (magazine subscriptions) and associated ad revenue had been in decline for 25 years by that point.

Chart showing historical subscriptions to National Geographic from 1900 to 2024. Subscriptions slowly grew from 1900 and reached 1 million in the mid-1920s. They then stayed more or less flat until the mid-1940s and quickly grew to 2 million by the early 1950s. From the early 1960s to the early 1980s, subscriptions grew at a roughly constant, meteoric rate, from 2.2 million in 1957 to more than 10 million by the early 1980s. Print subscriptions then start to decline from approximately 10 million in 1990 to fewer than 1 million today. From 1990 to today, newsstand sales and estimated digital subscriptions also grow, but not enough to offset long-term print declines. Total circulation (newsstand sales, print subscriptions, and digital subscriptions) is less than 2 million.
feb 22, 2025, 2:43 pm • 0 0 • view
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Lynda-Art-Write @lynda-art-write.bsky.social

I wonder if the magazine is now not available? My grandson love that magazine

feb 20, 2025, 10:47 pm • 1 0 • view
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Black Raven 🇨🇦 @blackostric.bsky.social

CANCEL ALL SUBSCRIPTIONS! 😡

feb 25, 2025, 12:00 am • 0 0 • view
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Sheila Williams @mulieann.bsky.social

This action is despicable.

feb 22, 2025, 12:09 am • 0 0 • view
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Neil Losin @neillosin.bsky.social

So sad. Do you know if they're still planning to *do* kids' books but with contractors rather than staff? Or are they just getting out of the game? (My kiddo loves his NG kids books!)

feb 20, 2025, 8:47 pm • 1 0 • view
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Clare Fieseler, PhD @fieseler.bsky.social

I dunno. I heard Disney may license the brand to outsiders. But what makes NG Kids Books so beloved is how mission oriented they are. Many are written by or about NG explorers and scientists. They also have access to the Nat Geo image collection. They are image rich, just like the Nat Geo Magazine.

feb 20, 2025, 8:50 pm • 5 0 • view
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Neil Losin @neillosin.bsky.social

Right now 6yo is loving The Ultimate Book of Reptiles by the awesome Ruchira Somaweera 🦎! Agreed on all points.

feb 20, 2025, 9:07 pm • 2 0 • view
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Stealth Gardener @stealthgardener.bsky.social

Source?

feb 21, 2025, 1:13 am • 0 0 • view
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Clare Fieseler, PhD @fieseler.bsky.social

An editor I worked with there.

feb 21, 2025, 1:29 am • 4 0 • view
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Clare Fieseler, PhD @fieseler.bsky.social

#booksky #education #STEM

feb 20, 2025, 8:44 pm • 4 0 • view
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Russell Baker @russ.amodernremedy.com

Hopefully that talented bunch can regroup and form another pathway for the next generation of young planeteers.

feb 21, 2025, 12:34 am • 5 0 • view