Every message should start with a clear American value. Only then should it present policy — and every policy must end by tying back to that value. For example:
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“The American brand values equality for all persons, as stated in our Declaration of Independence. Because Democrats hold that value, we propose laws to protect the voting rights of all citizens. By protecting voting rights, we turn the American value of equality into reality.”
aug 2, 2025, 11:15 pm • 0 0 • view
The strategy is simple: personalize Trump, and elevate Democratic candidates as defenders of the American brand.
aug 2, 2025, 11:15 pm • 0 0 • view