i don’t have the ability to use my marketing know-how for politicians, so i’ll just unpack the building blocks of Zohran’s content so progressives can recreate it. this video relies on an interesting camera movement, Mamdani’s charisma, and a straightforward call to action.canvassing isn’t sexy AND
AND a lot of folks are on the cusp about canvassing. cusp, not fence. they know what it is and why it’s important. they’re motivated to canvas for Zohran (due to policy and past marketing), but just need a lil push/reminder.
Mamdani’s campaign needs canvassers and it’s a long weekend, where folks are likely to feel truly refreshed, like they can actually add something to their schedule.
key takeaways: - get 3 categories of content (typically: policy, personality, call to action) - look at the calendar and social media to see what’s top of mind to folks, where their current motivation/commitment for political action is at