Google ads are like "This guy really wants to buy some pipes and valves, he's all over that stuff, we gotta show him these ads on every website" I just needed some dimensions guys. I'm not the buyer, also why would anyone need ads for this? you don't get sold on pipes, you just buy the ones needed.
I wonder how many businesses actually audit their ad-spend and compare it to their ROI.
In my experience of how lots of companies work, sometimes it's just doing things, going through motions, lots of it is a pointless waste but if they didn't do it they wouldn't feel very important, this probably goes doubly for web presence type stuff. Grateful I don't work for a company like that.