But why run on the anti-woke crap? It loses voters like me and others on the left.

It helps win the middle, or at least nit lose it

I don't think anyone in the middle will care about these words if you offer them better healthcare. Conversely, the voters who do care aren't going to vote for Democrats just because they stop talking about incarcerated people, racism and queer rights. The only voters these words affect are lost.