The Heritage Foundation started in 1973. The 'MAGA' term was theirs & was on Reagan campaign buttons in '80. Trickle-down? Theirs. Project 1981/1985. Every 4 years had a new version. 9/11 deflected from the 2001 plan but they admit to getting +/- 75% implemented. 2025 was the 1st one most heard of.