Speaking as a marketing type guy (I have baptised myself often to purge the evil) they're doing it to show engagement with the brand on social media. You know what else does that? The great big hashtag at the top right of the screen! It annoys me they're doing it, but HOW they're doing it kills me.
Yes. They could maybe cherry pick some posts to reskeet on here... that would be really good. But the tv should be their sponsors and the graps and that's it imo.
Agreed. I'm too old and crochety to need to see that other people are enjoying this thing before I can enjoy it. Stop covering it up with other people.