And as sad as this is to admit, voters are often sold by who shouts the loudest, rather than who has the facts, hence Trump's popularity. Something democracy doesn't account for is someone's ability to lie.

“It is difficult to free people from the chains they revere.” Voltaire.

Unfortunately center right and right wing votes are usually easier to get given the right leaning nature of the country (not just a US problem). Going from right to very left is more difficult to argue than going slightly further right.