A #poll was conducted by @sumsung.bsky.social on the vaguely #racist #AmericanEagle advertisement in case you're wondering as to the long term strategy of that decision... I'll just point again to the fact that this was an #Android poll, as in NOT #apple... So that 22% is missing the 🎯 demographic.
And yes, @lawgurrl.bsky.social , should you choose to quote my other comment on this post in your podcast, I did in fact, get straight A's in all of my marketing-related coursework in college. The fact still remains: Racism gets people talking but not spending. 😉
77% of respondants to the poll said they were either LESS likely to buy American Eagle or that the racially charged ad had no effect on their purchases. 22% said they were more likely to buy American Eagle now... (2/4 cont'd)
Evidently, 1% of respondants answered "I love cheese. Make more cheese questions". /s But for an advertisement to make a long term positive impact on a company's stock evaluation, (3/4 cont'd)
...the respondants who fit the target audience AND who have actually seen the ad AND been positively impressed should be upwards of 60% or more... (4/4)