oh, look, it's chris rufo once again looking directly into the camera and again telling the new york times exactly what he thinks they should spend the next six months covering
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i'm going to have to mute this mfer's name, someone wake me up when he dies choking on his own vomit
aug 22, 2025, 12:31 am • 3 0 • view
Sulzberger, jumping to attention: SIR YES SIR
aug 22, 2025, 12:22 am • 30 0 • view
Sephirothposting about the Cracker Barrel logo, my god
aug 22, 2025, 3:46 am • 9 0 • view
It might not work though, because the average NYT reporter probably thinks Cracker Barrel is for white trash, so they can’t use this one to lecture their wealthy liberal audience, which is the only reason the other Rufo plays were appealing to them
aug 22, 2025, 12:24 am • 17 0 • view
Rufo is the guy the NYT was afraid would “scoop them” a few weeks ago about Mamdani. This guy. Who is melting down over the Cracker Barrel logo. That’s who they were afraid of. How embarrassing.
aug 22, 2025, 1:17 am • 1 0 • view
Cracker Barrel is actually *for* all day breakfast and salt-cured ham, incidentally
aug 22, 2025, 12:25 am • 7 0 • view
why do these people care this much about c-tier restaurant chain
aug 22, 2025, 1:20 am • 3 0 • view
where are the "this is a distraction" shrieking people on the Cracker Barrel story?
aug 22, 2025, 12:21 am • 1 0 • view
They won't, I bet; it doesn't target any actual libs & thus isn't worth much to them. besides how many NYT readers give a fuck about Cracker Barrel?
aug 22, 2025, 2:47 am • 4 0 • view
Maybe this was naive, but I genuinely didn't imagine that the leopards were going to decide to eat Cracker Barrel's face.
aug 22, 2025, 12:32 am • 3 0 • view
Even chance he gets op-ed space for this soon. His hold over the Times is genuinely fascinating, do they have a guilt complex about there elite education and status that he exploits to push his shit into discourse?
aug 22, 2025, 12:28 am • 0 0 • view
Rufo's not elite also?
aug 22, 2025, 2:49 am • 0 0 • view
Ask Target about the woke/broke dichotomy
aug 22, 2025, 12:24 am • 6 0 • view
bsky.app/profile/mega...
aug 22, 2025, 12:24 am • 10 1 • view
Cracker Barrel hasn’t had this much attention since Brad’s wife.
aug 22, 2025, 12:22 am • 1 0 • view
no wonder they love him, he makes their jobs so easy
aug 22, 2025, 12:24 am • 3 0 • view
Get ready for some literal diner safaris
aug 22, 2025, 12:24 am • 15 1 • view
Rufo needs a new grift, NYTimes needs a new 'but her emails' -- it's a win / win, for very specific values of 'win'!
aug 22, 2025, 6:41 am • 0 0 • view
Where do you even go with "it's woke to update your brand" though
aug 22, 2025, 12:26 am • 46 2 • view
It does seem to motivate people, I remember at the election posts saying that Trump's victory would bring back product mascots like Uncle Ben or the Land o' Lakes lady.
aug 22, 2025, 12:37 am • 6 0 • view
They're going the same place they are, and the same place they came from: "the world owes me eternal childhood."
aug 22, 2025, 12:29 am • 23 1 • view
I honestly think 90% of right wing grievance can be boiled down to “things are different from how they were in my childhood and I don’t like it.” The statues being removed, new sexualities and gender identities, changes to how we talk about things; it’s all a fear of change top to bottom
aug 23, 2025, 5:10 pm • 2 0 • view
He's not going to get Cracker Barrel to change policies almost certainly required by several legal settlements. Maybe he gets them to go back to the old logo though
aug 22, 2025, 1:06 pm • 0 0 • view
He's like Jake Gyllenhaal's character in Nightcrawlers. Believes in absolutely nothing except for his power to dominate others
aug 22, 2025, 2:01 am • 1 0 • view
I used to be neighbors with this dude in Seattle and interacted with him a few times
aug 22, 2025, 2:00 am • 0 0 • view
Guess I gotta go eat some country fried steak… to save the Republic…
aug 22, 2025, 1:29 am • 0 0 • view
NYT breaking a "HBO is going woke by redesigning their logo for the 8th time" news story because they are terrified Rufo will scoop them on it. So what are the odds we relitigate the Land o'Lakes butter fight just because they need a culture wars win?
aug 22, 2025, 12:26 am • 8 0 • view
He’s such a vile Nazi piece of shit.
aug 22, 2025, 3:48 am • 1 0 • view
It's weird, you'd think he'd like the new design since they painted all the walls with whitewash.
aug 22, 2025, 1:29 am • 2 0 • view
And the next election the Dems lose, there will be think pieces on how out of touch they were about the cracker barrel logo
aug 22, 2025, 3:56 am • 0 0 • view