the annoying thing here is that with a little more effort and creativity, they probably would’ve been on the right track. get rid of the old white guy, fine, but the old fashioned, hand drawn illustration on the logo was a load bearing part of the brand
Plus it was prob an AI design
You can’t remove the cracker from Cracker Barrel without every white racist asshole in the country whining about the loss of representation.
I'm curious about what internal conversations were like. The old guy on a rocking chair was a huge part of their vibe. It's like Guy Gardner and the bowl cut. It's so representative of the aesthetic whatever you replace it with has to be equally obnoxious
This felt less like a rebrand and more like a desperate attempt to pinch pennies by making a cheaper to mass produce logo in a company whose stock has been declining for several years.
Yeah, for a brand all about faux nostalgic kitsch, rebranding to Corporate Bland just feels like a bad move, even if you want to do a little refresh. Although, I gotta say. This kind of rebrand is giving me nostalgia for the early aughts, lol.
I remember seeing a discussion last year about how their leadership wanted to move towards modern, app-delivery model that de-emphasized the Americana. I thought at the time that was a stupid business move, but the way the rollout went I could not really have predicted
Yeah, you lose the customers invested in the nostalgia and there's absolutely nothing that distinguishes you from every other modern, app-delivery business to attract new customers.
the new interiors also just look too bright tbh
If there's not a rocking chair out front then what is even the point Of a Cracker Barrel?
Grandma with the Sunday roast
I think the rebrand was bad and that any rebrand that didn’t make MAGA angry was doomed. Like Cracker Barrel is *dying* along with its customer base, keeping the place going requires a pivot away from those people, and they despise any kind of change.
It's like somebody wanted to simplify it in order to make it a better phone app
That is entirely likely, as the female CEO that has been fighting off a proxy contest from a Trump supporter, who the board has voted against 7 times, had planned to modernize on multiple fronts.
Should have just gone for broke and renamed it "The CB"
Came across this re-design on Reddit that *might* have been more acceptable, but who knows? ❄️
still not enough to justify the effort, imo, but it’s at least better than
Ohhhhhh its supposed to be a barrel, lol
When I'm president I will demand a full rebrand to Honkey Bucket.
This was my point all along, not that they changed it, or even modernized it, but that they spent 2 minutes on the final Boeing homogenized product. There are so many creative people looking for jobs but somehow every marketing director thinks they do it themselves on a napkin at a bar