painful, the jeans-genes discussion, there's no ambiguity here, American Eagle advertising experts did repackage eugenicist ideas that glorify white blue-eyed supremacy — whether or not they were aware, they chose cheap sub/text befitting a 45/47 elitist era.
the kids will understand, as ruthlessly as America's teens have been since the 1950s when their identity clearly linked to consumerist pop culture politics, and they'll mock or ostracize accordingly, entrenching the divide between "lame" and "cool", eugenics is never cool