I keep coming back to the question: who are the new readers the Times hopes to attract? How big is the pool of successful professionals with nativist politics?
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Based on the comments they've got a pool of them but I don't imagine it's going to attract many younger readers. Feels like both them + the Tel are going all out for the oldies who still buy papers rather than trying to build a new audience.
aug 25, 2025, 3:47 pm • 17 0 • view
I don’t understand why none of them go all out for the pet owner audience. It's still a solid reason to need to buy newspapers. Absorbent compostable paper, non-toxic ink, and hamster advice, that's what they need.
aug 25, 2025, 4:02 pm • 7 0 • view
I bought The Times yesterday largely as we needed something absorbent to go under our food waste bag
aug 25, 2025, 7:24 pm • 3 0 • view
and does not matter if owners just prepared to stick with loss making operations
aug 25, 2025, 3:49 pm • 0 0 • view
It's a shame you can't just have the crossword, obituaries, Mike Atherton and Hugo Rifkind. The rest of it is Telegraph/Mail stuff.
aug 25, 2025, 6:37 pm • 1 0 • view