OK, all of my SEO colleagues - for those of you who use Screaming Frog, are you using it to extract embeddings from the page content and semantic embeddings, and if so, are you doing Python magic to convert the strings to numbers to do data visualization? 1/2 #screamingfrog
The reason I ask is because I feel like the scatter plots I get aren't going to be useful for marketers. What other visuals would you use? Just curious to figure out how to use that data. 2/2 #seo
Embeddings are useless for marketers. It's backward thinking. What matters: Does my site answer every important question in a way that is well-organized, chunked, and contextually clear, so that any search system (AI or human) can parse, segment, and retrieve the right answer instantly?
I've been advocating this since my first audit in 2006. This is what matters. This is what we need to focus on.